brand news

Brand News: Apple, LG, Amazon and more

Posted by Shirley Brady on February 16, 2015 09:31 AM

LG Urbane smartwatch


Apple improves iMessage and FaceTime security following hack as electric car news trickles out, Jony Ive is profiled in The New Yorker and Apple Pay earns the White House seal of approval.

LG releases luxury smartwatch (the Urbane, above) with Android ahead of Mobile World Congress as brand takes Samsung spat to YouTube.

Amazon drone air delivery plan faces setback with FAA move to regulate space.

Hershey faces backlash for move to ban UK-made Cadbury chocolates in the US.

adidas gets endorsement from Pharrell Williams in midst of Kanye West New York Fashion Week hype.Continue reading...

brand news

Brand News: P&G, Heinz, Apple and more

Posted by Shirley Brady on December 23, 2014 09:08 AM

Heinz happy


P&G sells Camay and (outside of North America and the Caribbean) Zest to Unilever to bolster Mexico presence as company named top U.S. ad spender of 2014 by Kantar Media.

Heinz ketchup launches Happiness social marketing campaign.

Apple pushes first automatic security upgrade for Mac as Tim Cook named CNN's best CEO for a comeback year.

North Korea Internet service knocked offline (and restored) as Sony situation sees studio schedule limited release for The Interview.

Hyatt introduces free Wi-Fi at all properties worldwide while Microsoft and Google lobby against Marriott's Wi-Fi moves.Continue reading...

traveling brands

Hilton Hopes for Largest Hotel IPO of Record

Posted by Mark J. Miller on December 5, 2013 12:57 PM

Much like Twitter did a few months ago, the executives of Hilton Worldwide Holdings will be hitting the road this month to butter up investors for what is set to be the largest hotel IPO ever. 

Sold to Blackstone Group in 2007 for $26 billion, the global hotel chain—the largest in the world with 4,000 properties—hopes to raise over $2.4 billion in its initial offering to pay off $1.25 billion in debt. 112.8 million shares will be made available for between $18 to $21 each, which would result in a market value of over $19.2 billion, according to Bloomberg. 

It would be one of the most high-profile IPOs of the year along with Twitter, which raised $1.82 billion last month. It wouldn’t make it the year’s largest IPO, though, as oil-pipeline company Plains GP Holdings brought in $2.8 billion in October.Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

road warriors

Sonesta Jump-Starts New Extended Stay Product with ES Suites Brand

Posted by Barry Silverstein on August 31, 2012 01:22 PM

The Sonesta travel brand includes an eclectic collection of international luxury hotels, resorts and cruise ships. With a tiny hotel portfolio relative to major hotel brands (it currently has only ten U.S. hotels, for example), Sonesta is making a push to gain brand awareness by entering a new segment -- the extended stay market.

By acquiring fifteen Staybridge Suites and two Residence Inns, Sonesta is able to jump start its new "ES Suites" brand in the primary markets of Atlanta, Houston and Orlando, in addition to locations in Massachusetts, New Jersey, North Carolina and Ohio. Mike Wohl, operations vice president at Sonesta ES Suites, told, "We really like the extended stay business. It has matured to the point where it is a solid fundamental market segment on a national scale. It's a proven segment, and we really like the business model."Continue reading...

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

brand news

In the News: Apple, Kodak, UPS and more

Posted by Dale Buss on March 17, 2012 11:49 AM

In the News

Apple plans to spend $45 billion of cash hoard on $10 billion stock buyback and share dividend yet may have to deal with rising brand dislike as it discusses today its plans for $100-billion cash horde.

Apple critic Mike Daisey changed his one-man show after admitting fabrications, while Foxconn declines to sue.

Boeing faces concerns about aging of 737.

Chevron executives can't leave Brazil.

Cumulus Media debuts radio program featuring Mike Huckabee to challenge Rush Limbaugh Program.

E! Network signs Clint Eastwood and family to reality TV series.

Facebook spends less on R&D than rivals.Continue reading...

brand news

In the News: BlackBerry, Penn State, Carnival & more

Posted by Dale Buss on January 23, 2012 09:01 AM

In the News

ABC handles product placement delicately for Modern Family.

American Ethanol sponsors NASCAR drivers.

Apache makes $3-billion acquisition in U.S. oil business.

Apple raises "made-in-America" questions about iPhone manufacturing.

BlackBerry future questioned as RIM's new CEO takes the reins.

Carnival CEO lies low during crisis as his company mishandles communications with survivors of shipwreck.

Cisco tests LinkedIn marketing campaign.

Facebook wants to become a bigger news player.

Fisker battles problems across the EV company.Continue reading...

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