Interbrand IQ: The Best Asian Brands Issue

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JetBlue and Air China Strike Landmark Deal

Posted by Shirley Brady on June 12, 2012 03:39 PM

JetBlue Airways and Air China are partnering in a landmark arrangement for both airlines. The agreement marks JetBlue's 20th partnership and its first partnershipwith a Chinese carrier.

Later this summer, Air China and JetBlue will launch interline connections between their networks at New York/JFK as well as at Los Angeles International Airport (LAX). Then, subject to government approval, China's national airline this autumn plans to enter into a codeshare with JetBlue and place its “CA” designator on flights operated by JetBlue.Continue reading...

brand news

In the News: ABC, E3, WWDC & more

Posted by Dale Buss on June 6, 2011 09:00 AM

In the News

AARP unveils a new ad campaign targeting boomers this week.

Apple will unveil iCloud Android-fighter today at WWDC, as brand leads tablet market in China.

Bank of America and Goldman Sachs lead US bank stocks taking a beating.

Blip.tv ramps up original content to complete with YouTube.

Boeing faces labor strife.

Coca-Cola resists increasing prices.

Demi Moore adds "CNN reporter" to her credits with sex trafficking doc, a subject near and dear to her DNA Foundation.

E3 starts tommorow, where Nintendo will unveil its new Wii console, Sony will tout NGP (its new handheld gaming device) and Microsoft will promote Kinect and position Xbox as the hub of the home entertainment system.Continue reading...

traveling brands

JetBlue, Southwest Turn Up Promotional Heat

Posted by Barry Silverstein on March 24, 2010 04:19 PM

In an effort to spur a recovery in air travel, JetBlue and Southwest Airlines are in the midst of aggressive promotions. JetBlue launched a "2-day Sample Sale" that ends tonight with fares as low as $29 one way. Included in the fare is one free checked bag. American Airlines is countering with its own US destinations fare sale good through March 25.

Southwest, meanwhile, is running a "Bags Fly Free" campaign that takes direct aim at airlines that charge extra for bags (and virtually every airline does just that). Southwest's latest television commercial shows a line of baggage handlers who run onto the tarmac and lift their shirts to reveal letters that read "BAGS FLY FREE" to a shocked passenger looking out the window from a competitor's aircraft.Continue reading...

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