The Oscars' Brand Impact: What is a Nomination Worth?

It’s like “orbiting the earth’s atmosphere sort of feeling…a lovely moment,” says Colin Firth, above, of his best actor nomination for The King’s Speech.

And a lovely moment for Harvey and Max Weinstein as well, with a dozen Oscar nominations for The King’s Speech and another for Blue Valentine, which strengthens their standing as one of the few independent movie studios left. 

As for an Oscar nom's worth to Messrs. Firth and Weinstein, not to mention the distributors, studios and others with a stake in each nomination?Continue reading...