Posted by Dale Buss on July 30, 2012 07:07 PM
BMW may be a German car company, but it's also the best-selling luxury brand in America. And that's ample reason for the brand to have signed on as a major sponsor of the U.S. Olympic Committee and Team USA athletes participating in the London Olympics.
Certainly any American watching the pre-Olympics news leading up to Friday's opening of the games, and now watching telecasts on NBC and its sister networks, is by now well familiar with BMW ads that extrapolate the "performance" requirements of elite athletes and the supreme "performance" characteristics of BMW's "ultimate driving machine."Continue reading...