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web watch

Dot Branding: Quiksilver and Roxy Want You to .Surf the Web

Posted by Mark J. Miller on January 14, 2015 04:04 PM

Quiksilver board shorts

The world's biggest surf wear brand is finally getting into web-surfing—by using gTLDs to shore up its brand online.

Quiksilver is adopting the .surf domain name to differentiate its businesses, including wetsuits.surf, camp.surf, boardshorts.surf and events.surf.

According to a press release, the quik.surf URL will also help “redirect their millions of followers on their social media channels.”Continue reading...

brand news

Brand News: Sony, Staples, Sharper Image and more

Posted by Shirley Brady on December 22, 2014 09:26 AM


Sony hack latest sees studio reportedly looking to release The Interview on Crackle as North Korea continues posturing.

Staples admits hackers stole more than 1 million credit card numbers.

Xiaomi raises more than a billion dollars for $45 billion valuation.

Apple catches up with iPhone shipments as BBC factory documentary fallout continues and Erno Laszlo shoots slo-mo holiday campaign with iPhone 6.

Sharper Image tones down racy Heidi Klum ad campaign as Las Vegas balks at nudity.Continue reading...

brand news

Brand News: AT&T Buys DirecTV, AstraZeneca Rejects Pfizer Bid and more

Posted by Shirley Brady on May 19, 2014 07:01 AM


Brands to Watch

AT&T announced Sunday its board approved a $48.5 billion deal to buy DirecTV, including a plan to sell its $6 billion stake in regional phone giant América Móvil to avoid regulatory conflicts. Also on Sunday, AT&T relaunched the Cricket Wireless brand, which kills off its Aio Wireless prepaid service that launched last year.

AstraZeneca rejects Pfizer's latest $117 billion bid.

YouTube reportedly is acquiring Twitch for about $1 billion.

Johnson Controls divests auto interiors business to SAIC, China's biggest automaker.

Apple is expected to announce this week its $3.2 billion acquisition of Beats Electronics.


adidas enables shoe customization via Instagram.

Adobe apologizes for global Creative Cloud failure.

Alibaba signs deal to promote French brands in China.

Amazon loses ICANN bid for .amazon gTLD.Continue reading...

place branding

From New York to London to Berlin, the Race is on For City Dotbranding

Posted by Sheila Shayon on May 15, 2014 02:27 PM

New York City Mayor Bill de Blasio recently announced the first “sunrise” phase of the roll-out of the .nyc domain name prior to a full-scale public launch in October 2014. 

Part of a new class of generic top-level domains (gTLDs — although in this case they're also called geoTLDs) from the Internet Corporation for Assigned Names and Numbers (ICANN), the Big Apple is the first city in the U.S. with a top-level domain catering to local businesses, organizations and residents.

“The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large,” stated Hizzoner. “There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”

Jessie Pressman, CEO of tech education startup Bite Size Learning, was one of those New Yorkers who seized the opportunity.

“Acquiring a .nyc domain is a chance to align Bite Size Learning's brand with NYC,” Pressman, recently featured in Crain's New York, told brandchannel. “As an emerging start-up the .nyc domain will lend credibility to our site while at the same time promoting our belief in supporting local business.”Continue reading...

brand news

In the News: McDonald's, Nike, Deutsche Telekom and more

Posted by Dale Buss on February 10, 2014 09:12 AM

In the News

McDonald's US sales feel January chill.

Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.

Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.

Tesla bumps Mercedes-Benz in Consumer Reports survey.

AMC misfires with Walking Dead zombie stunt.

AOL CEO takes back "distressed babies" comment after mother speaks out.

Apple sees Carl Icahn drop buyback demand.

Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...

masters of their domains

ICANN Announces New gTLDs as Brands Battle for Naming Rights

Posted by Sheila Shayon on October 24, 2013 12:41 PM

ICANN has announced four new gTLDs (generic top-level domains) designed to help organize the expansive internet. The four new non-Latin strings—in Arabic, Chinese and Cyrillic—signify ICANN's move towards globalizing the web.

The new URL suffixes: Arabic for "web/network"; Cyrillic for "online"; Cyrillic for "site"; and Chinese for "game(s)" are just some of the estimated 1,400 new gTLDs that the organization plans to add to some of the Web's most common suffixes, including .com, .org and .net. 

"In the weeks and months ahead, we will see new domain names coming online from all corners of the world, bringing people, communities and businesses together in ways we never imagined. It's this type of innovation that will continue to drive our global society," Akram Atallah, president of ICANN's Generic Domains Division, said in a press release.Continue reading...

web watch

GoDaddy Will Officially Market .LA Domain to Los Angeles Residents

Posted by Mark J. Miller on July 8, 2013 11:52 AM

GoDaddy, the world's largest domain registrar, will head-off the commercial marketing for the .la TLD to Los Angeles businesses and locals looking to geographically tag their website, the Los Angeles Times reports

GoDaddy, which will sell the .la TLD for the first time after striking a deal with CentralNic, the company that handles the database for .la Web addresses, will launch a city-wide marketing campaign including billboards and online ads to promote the .la suffix—which also happens to be the Web suffix for the country of Laos. 

The suffix joins a growing list of city-specific TLDs under ICANN's new web naming push. New York has previously announced that its bid for the .nyc domain was approved by ICANN and will be available for purchase later this year.Continue reading...

web watch

ICANN Launches Trademark Database in Prep for TLDs

Posted by Sheila Shayon on March 26, 2013 03:33 PM

ICANN just launched a brand database for trademarks, Trademark Clearinghouse (TMCH), allowing businesses to register their brands ahead of the release of the next wave of 2,000 generic top-level domains (gTLDs) to be introduced later this year, part of a larger effort to quell concerns about cyber-squatting and trademark infringement as seen in this introductory video:

Suffixes such as .bet, .web, .news, .app, .home, .inc, and .gay will become available in May as alternatives to the current and familiar .com, .org and .net. Some 1,200 gTLDs are expected to be approved—up from the current 280.

"So, for example, if someone applies for the suffix Apple, Apple will be able to see what the website is selling—whether it is a local orchard or someone selling fake Apple computers," said Jonathan Robinson, a consultant on the project. "New top-level domain names present a land of opportunity, but there are also threats. Prior to this there has been no universal protection available to brand owners. This goes a long way to mitigating the threat."Continue reading...

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