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brand news

In the News: McDonald's, Nike, Deutsche Telekom and more

Posted by Dale Buss on February 10, 2014 09:12 AM

In the News

McDonald's US sales feel January chill.

Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.

Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.

Tesla bumps Mercedes-Benz in Consumer Reports survey.

AMC misfires with Walking Dead zombie stunt.

AOL CEO takes back "distressed babies" comment after mother speaks out.

Apple sees Carl Icahn drop buyback demand.

Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...

masters of their domains

ICANN Announces New gTLDs as Brands Battle for Naming Rights

Posted by Sheila Shayon on October 24, 2013 12:41 PM

ICANN has announced four new gTLDs (generic top-level domains) designed to help organize the expansive internet. The four new non-Latin strings—in Arabic, Chinese and Cyrillic—signify ICANN's move towards globalizing the web.

The new URL suffixes: Arabic for "web/network"; Cyrillic for "online"; Cyrillic for "site"; and Chinese for "game(s)" are just some of the estimated 1,400 new gTLDs that the organization plans to add to some of the Web's most common suffixes, including .com, .org and .net. 

"In the weeks and months ahead, we will see new domain names coming online from all corners of the world, bringing people, communities and businesses together in ways we never imagined. It's this type of innovation that will continue to drive our global society," Akram Atallah, president of ICANN's Generic Domains Division, said in a press release.Continue reading...

web watch

GoDaddy Will Officially Market .LA Domain to Los Angeles Residents

Posted by Mark J. Miller on July 8, 2013 11:52 AM

GoDaddy, the world's largest domain registrar, will head-off the commercial marketing for the .la TLD to Los Angeles businesses and locals looking to geographically tag their website, the Los Angeles Times reports

GoDaddy, which will sell the .la TLD for the first time after striking a deal with CentralNic, the company that handles the database for .la Web addresses, will launch a city-wide marketing campaign including billboards and online ads to promote the .la suffix—which also happens to be the Web suffix for the country of Laos. 

The suffix joins a growing list of city-specific TLDs under ICANN's new web naming push. New York has previously announced that its bid for the .nyc domain was approved by ICANN and will be available for purchase later this year.Continue reading...

web watch

ICANN Launches Trademark Database in Prep for TLDs

Posted by Sheila Shayon on March 26, 2013 03:33 PM

ICANN just launched a brand database for trademarks, Trademark Clearinghouse (TMCH), allowing businesses to register their brands ahead of the release of the next wave of 2,000 generic top-level domains (gTLDs) to be introduced later this year, part of a larger effort to quell concerns about cyber-squatting and trademark infringement as seen in this introductory video:

Suffixes such as .bet, .web, .news, .app, .home, .inc, and .gay will become available in May as alternatives to the current and familiar .com, .org and .net. Some 1,200 gTLDs are expected to be approved—up from the current 280.

"So, for example, if someone applies for the suffix Apple, Apple will be able to see what the website is selling—whether it is a local orchard or someone selling fake Apple computers," said Jonathan Robinson, a consultant on the project. "New top-level domain names present a land of opportunity, but there are also threats. Prior to this there has been no universal protection available to brand owners. This goes a long way to mitigating the threat."Continue reading...

web watch

Despite Pushback, ICANN on Track with TLDs

Posted by Sheila Shayon on February 20, 2013 11:14 AM

ICANN has been moving full-steam ahead under new CEO Fadi Cherhade, announcing that April 23rd will be the approval date for the first TLDs for delegation.

Once recommended for delegation, an applicant must pass a technical test and sign a Registry agreement with ICANN, which takes between five to six months, before a registry launch—which can take up to a year after they have been approved for delegation. 

There is no “sunrise” period for branded TLDs (Top Level Domains), but generic terms or open registries require a sunrise period of 30 days for trademark holders, followed by a 60-day landrush period, after which public domain sales could start. 

About 1,900 applications for new gTLDs are currently pending; 40 percent are for brand names and another slice is for “generic” words like .app, .insurance, .search and .book. “If allowed to register as closed domains, a single player could control the entire domain string related to a “generic” word – and prevent others from registering within it,” notes an article by InfoLawGroup.

Many have already voiced concern about “closed generic” domains and ICANN has asked the public for comment by March 7, 2013. 

Meanwhile, the American Association of National Advertisers (ANA) has asked ICANN to slow the process down “to set up a defensive mechanism so trademark holders can prevent registration of their exact trademarks across all the registries for a single reasonable fee.”Continue reading...

brand news

In the News: LVMH, Nokia, GM and more

Posted by Dale Buss on June 14, 2012 09:01 AM

In the News

LVMH acquires storied French luxury brand Arnys.

Nokia to cut 10,000 jobs, sells Vertu luxury brand.

GM plans to close Opel factory in Germany.

Amazon and Google rush to wrap up new gTLD domain-name suffixes with ICANN.

Applebees sees franchisee's new marketing campaign diverge controversially from corporate brand.

Aung San Suu Kyi warns investors off Myanmar's state oil and gas firm on historic visit to Europe.

Coca-Cola renews sponsorship of BET's 106 & Park.

Facebook launches real-time bidding for "Marketplace" ads.

GE promotes new refrigerator in online-only video.Continue reading...

web watch

From .AAA to .Zulu, ICANN Reveals Generic Top-Level Domain Applications

Posted by Sheila Shayon on June 13, 2012 01:12 PM

CNET’s Paul Sloan calls it "the greatest landgrab in Internet history.” The new gTLD application window that opened on January 12, 2012 and closed on May 30th is finally revealed with all of the gTLD strings applied for during this round announced today at a press conference in London. From .AAA (filed by the American Automobile Association to .zippo, there were 1,930 top-level domain applications in all, with a few surprises including what wasn't on the list.

“One of the biggest 'reveals' of the day has been the absence of some very significant players: we did NOT see .FACEBOOK, .COKE, .COCACOLA or .PEPSI, .DISNEY, .IKEA, .EBAY, .NINTENDO or .NESTLE or .NESCAFE,” stated FairWinds Partners, which submitted applications on behalf of clients such as Allstate (.allstate), Symantec (.antivirus) and SC Johnson (.afamilycompany). “The heaviest-hitting industries are Auto, Finance and Pharmaceuticals. We've also seen many brands apply for generic terms. Google is a big one, of course, with 101 applications in total, as is Amazon.”

What we did see, as the Washington Post notes: "Amazon.com wants '.joy,' Google wants '.love' and L'Oreal wants '.beauty.'" The most coveted domain? .APP.Continue reading...

web watch

With IPv6 and 340 Undecillion Unique Addresses, the Web IPocalypse is Nigh

Posted by Mark J. Miller on June 6, 2012 04:04 PM

If the Internet is an information superhighway, the thing has been stuck in a traffic jam for years and it was getting worse. All of those new devices that can log onto the Internet – your car, your freezer (someday your dog?) has access – was causing the Internet’s address book to continue filling up fast. So the Internet Society, a global-standards-setting organization, has been working to fix the situation and finally made the big move Wednesday, as Google noted with a homepage link (and the video above).

The agency moved the Internet’s capabilities from 4.3 billion unique addresses to 340 undecillion. For the non-Saganites in the house, that's about 340 trillion trillion trillion, or a growth factor of 79 octillion (79 billion billion billion). In other words, massively ginormous.

The new standard, called IPv6, offers up “enough IP combinations for everyone in the world to have a billion billion IP addresses for every second of their life,” CNN notes. (Good news, by the way, because Cisco estimates that there will be three networked devices per human on the planet by 2016, as CNN also reported.)

The two standards, the outgoing IPv4, and the new one IPv6, will live together for some years as one is slowly worked out of the system and the other slowly begins to dominate. CNN notes that most major websites and networks have made the switch to IPv6 already.

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