Gravitas Now! The Economist launches Ideas People Channel for digital ads

The Economist has launched the Ideas People Channel, a digital ad network that aims to expose advertisers to an elite audience unbound by the usual demographics. Rather than defining targets according to age, education level or how much money they make – so they claim – the Ideas People Channel targets individuals based on their mind-set. This audience is "intellectually curious, opinionated, influential and passionate about business, globalization, innovation and culture," according to a press release. Oh, and another thing: affluent.

The network, which launches with 11 million unique monthly visitors in the U.S., includes nearly 30 selected outlets ranging from the Christian Science Monitor to Wonkette, among others, many with a political bent, including The Nation, Roll Call, Congress.org and The New Republic. Member publishers were identified by Economist readers as preferred online information sources. Continue reading...