Posted by Shirley Brady on March 15, 2015 12:48 PM
As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.
There may be fewer parties, but there are still 550 companies exibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.
As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...
Posted by Shirley Brady on December 10, 2014 08:36 AM
Uber turns to CSR as brand comes under attack around the world.
NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.
Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.
Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.
McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...
Posted by Sheila Shayon on October 21, 2014 09:31 AM
Toys"R"Us is under fire for stocking a line of action figures based on the Emmy Award-winning TV series, Breaking Bad.
“After all, nothing quite says holiday shopping like a bendable, fully costumed figurine of Walter White—the murderous chemistry teacher turned crystal meth manufacturer—and Jesse Pinkman, his former student and current bag man,” TIME quipped.
“And you want accessories? We’ve got accessories—including a duffle bag stuffed with imaginary cash and a plastic bag of, yes, faux crystal meth for White.”
It all started with a Florida mom's Change.org petition, which gathered thousands of signatures.Continue reading...
sip on this
Posted by Mark J. Miller on September 25, 2014 06:31 PM
Pabst Blue Ribbon, the unofficial beer of hipsters across America, is throwing a party in hipster heaven: Portland, Oregon. As in the Portland that begat the hipsterrific TV show, Portlandia.
This weekend, PBR's marketing team is throwing its first-ever music festival, joining the parade of brands that have also fallen in love with the music festival circuit.
Project Pabst, as the three-day festival is called, couldn't be more ironic. It feature such acts as the British duo behind 80's phenom Tears for Fears, the reunited Constantines, Modest Mouse, Built to Spill and other acts that will cost a mere $35 for a one-day pass and $60 for two.
The whole event is a thank you to the Milwaukee-based brand’s top market. "We were trying to think of something we could do for Portland," Matt Slessler, Pabst's Pacific field marketing manager, told the Oregonian. "We refer to it as our love letter to Portland. That's really what it is, the city has just been so good to us."Continue reading...
the revolution will be televised
Posted by Mark J. Miller on July 16, 2014 06:52 PM
Screen time may be growing thanks to the proliferation of mobile devices, but TV brands are feeling the pressure from video and on-demand services that are snapping up subscribers with original content. As a result, US cable networks big and small have been on a rebranding spree, hoping to recapture viewers' attention with new identities and a fresh aproach to content.
MoffettNathanson principal analyst Michael Nathanson says that pure-play cable network operators such as AMC, Discovery Network and Scripps Networks will have the most difficulty in this new marketplace, FierceCable.com reports. "This has and will continue to impact margins going forward," Nathanson said, according to the FierceCable.
Earlier this week, Oxygen flipped the switch over to a new feel with its redesigned logo and the addition of “very real” as a tagline. “The new Oxygen will feature authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women,” the NBCU-owned women's network said in a press release for the TV Critics Association press tour that also announced two new shows and other three projects in development.Continue reading...
Posted by Shirley Brady on July 9, 2014 08:01 AM
Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.
Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.
Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.
Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.
Duke University sued by John Wayne's family in bourbon trademark battle.
More brand headlines by sector:Continue reading...
Posted by Abe Sauer on March 3, 2014 03:39 PM
"Since the 50s, one common target about making a statement has been McDonald's. Ronald McDonald plus something violent and crazy like money equals… shock."
So begins the excellent takedown of anti-corporate art from IFC TV series Portlandia. It's just the latest brand integration from the product placement-friendly satire series. In fact, the show has re-teamed with Geico on its latest storyline that kicked off the first episode of the show's fourth season last week.Continue reading...
Posted by Dale Buss on July 17, 2013 12:24 PM
With a lull in new-product launches in the US after three years of torrid sales increases based largely on new vehicles, Volkswagen is having to dig a bit deeper to create interest among American consumers and dealerships. One strategy would be talking up future new products, and another is finding new ways to wring mileage out of its great campaign around the Beetle Convertible.
Volkswagen AG CEO Martin Winterkorn just told Bloomberg that the brand may bring its uber-luxury sedan, the Phaeton, back to the US market after a brief appearance several years ago. Back then, the notion of a $70,000 near-Audi at the top of Volkswagen's threadbare US-product lineup was too much for American premium consumers to swallow, so VW pulled Phaeton back to Europe and some other markets.
But now, with VW enjoying a much more significant presence and fuller vehicle lineup in the critical US market, Winterkorn said, it's Phaeton time again. "A brand as large as Volkswagen needs a halo [car] in the upscale segment," he told the news service. "We've seen what happens to brands that don't have that kind of" vehicle. He apparently didn't elaborate on how Phaeton would become more appealing to American consumers now or how its presence in the US might affect the tremendous recent accomplishments of the sibling Audi luxury brand in America.Continue reading...