video killed the _____ star
Posted by Sheila Shayon on October 31, 2011 04:01 PM
As YouTube seeks more original content, the video search giant and Hollywood are officially hooking up as Google offers $100 million plus to dozens of creative partners for new “channels” featuring original content and programming from big name brands, personal or corporate.
The raison d’être is simple: professionally produced videos by powerhouse brands are catnip to viewers and advertisers, who can be charged a premium over the hodge-podge of user-generated content that sells at a lower price.
The launch lineup of what will become more than 100 original channels will feature celebs such as Madonna, Jay-Z, Amy Poehler, and Ashton Kutcher; Deepak Chopra's The Chopra Well; The Comedy Shaq Network, featuring urban comedy presented by retired NBA star Shaquille O'Neal; and, given the popularity of TED Talks, TEDEducation: “audio from incredible teachers vivified by some of the world's best animators.”
Brands launching channels under YouTube's new content push include Red Bull, already strong in the content creation game; Lance Armstrong's Livestrong brand; WWE; Vice media; and branded entertainment from Ben Silverman's Electus venture with Barry Diller's IAC.Continue reading...
Posted by Sara Zucker on February 26, 2010 06:20 AM
Fox sees an overwhelming amount of complaints from recent 'Family Guy' episodes. [LA Times]
SeaWorld face criticism for keeping killer whale despite trainer's death. [AP]
CitySearch stays relevant by adding business-related tweets to its website. [Econsultancy]
General Motors is currently debating two bids on its Hummer brand. [WSJ]
Kraft is touring restaurants spreading the word about its Athenos hummus. [Brandweek]
Hand-held smartphone maker Palm worries about its future due to poor sales. [NY Times]Continue reading...