video killed the _____ star

YouTube Becomes TheirTube for Madonna, Jay-Z, Ashton and Brands

Posted by Sheila Shayon on October 31, 2011 04:01 PM

As YouTube seeks more original content, the video search giant and Hollywood are officially hooking up as Google offers $100 million plus to dozens of creative partners for new “channels” featuring original content and programming from big name brands, personal or corporate.

The raison d’être is simple: professionally produced videos by powerhouse brands are catnip to viewers and advertisers, who can be charged a premium over the hodge-podge of user-generated content that sells at a lower price.

The launch lineup of what will become more than 100 original channels will feature celebs such as Madonna, Jay-Z, Amy Poehler, and Ashton Kutcher; Deepak Chopra's The Chopra Well; The Comedy Shaq Network, featuring urban comedy presented by retired NBA star Shaquille O'Neal; and, given the popularity of TED Talks, TEDEducation: “audio from incredible teachers vivified by some of the world's best animators.” 

Brands launching channels under YouTube's new content push include Red Bull, already strong in the content creation game; Lance Armstrong's Livestrong brand; WWE; Vice media; and branded entertainment from Ben Silverman's Electus venture with Barry Diller's IAC.Continue reading...

brand news

Headline Roundup: Critics Choice

Posted by Sara Zucker on February 26, 2010 06:20 AM

Fox sees an overwhelming amount of complaints from recent 'Family Guy' episodes. [LA Times]

SeaWorld face criticism for keeping killer whale despite trainer's death. [AP]

CitySearch stays relevant by adding business-related tweets to its website. [Econsultancy]

General Motors is currently debating two bids on its Hummer brand. [WSJ]

Kraft is touring restaurants spreading the word about its Athenos hummus. [Brandweek]

Hand-held smartphone maker Palm worries about its future due to poor sales. [NY Times]Continue reading...

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