Learn more about Sustainable Brands 2015 San Diego

brand news

Brand News: Mobile World Congress, McDonald's and More

Posted by Dale Buss on March 2, 2015 09:14 AM


Apple CEO Tim Cook stokes excitement for Apple Watch and sees rivals scrambling at Mobile World Congress in Barcelona, where IBM unveils new batch of enterprise apps with Apple ... Samsung unveils all-aluminum eco-friendly new Galaxy S models and launches mobile wallet ... HTC unveils move into virtual reality headsets with Vive headset ... Intel launches chip for low-price smartphones ... Oral-B promotes Bluetoothbrush and dental care app ... and IKEA reveals wireless-charging home collection with Qi standard.

Costco names Citigroup and Visa as credit partners as it replaces American Express.

Airbnb reportedly raising funding at $20 billion valuation.

McDonald's new CEO takes over, ready to deliver change.

Volvo tests self-driving car on Swedish roads.Continue reading...

mobile brands

IKEA Turns IQIA With Mobile-Charging HomeSmart Furniture Collection

Posted by Shirley Brady on March 1, 2015 01:15 PM

Global home furnishings retailer IKEA announced its first home collection of wireless charging furniture at Mobile World Congress on Sunday.

A partnership with Samsung, the Qi-powered bedside tables, lamps and desks aim to eliminate cable mess and make it easier to stay connected with always-charged mobile devices.Continue reading...

mobile brands

Next is Now: Meet the New Galaxy S6 and Samsung Pay Platform

Posted by Shirley Brady on March 1, 2015 12:54 PM

At Mobile World Congress today in Barcelona, Samsung unveiled the Galaxy S6 and Galaxy S6 edge smartphones—which will launch on April 10 in 20 countries with 32, 64 and 128GB options, integrated wireless charging, Gorilla Glass 4 on both devices and the new Samung Pay mobile payments platform.

"With the all-new Galaxy S6 and Galaxy S6 edge, Samsung is offering what’s next in mobility, along with a new standard to drive the global mobile agenda," stated JK Shin, CEO and Head of IT & Mobile Communications Division at Samsung Electronics, in a press release.

"By listening to our customers, and learning from both our success and missteps, we continuously push forward new technologies and ideas," he added. "With a reimagined design, robust partner network and novel services, the Samsung Galaxy S6 and Galaxy S6 edge offer users the ultimate experience in smartphone options."Continue reading...


Brandspeak: Why Product Launches Will Save Brand-Building

Posted by brandchannel on February 25, 2015 02:04 PM

The following guest post is by brandchannel reader Mike Covert:

We all know that brands carry value. Name recognition and reputation can help protect pricing, anticipate sales, allow for more adventurous product lines and provide a credible default brand for consumers who value market longevity. But just as business models should be flexible enough to respond to changing consumer dynamics and market pressures, marketing strategies must similarly evolve their brand-building tactics.

Brand equity is eroding
Brands are no longer the signifiers of quality they once were, and brand equity is eroding. With more choices flooding the market, there’s growing acceptance that a good product experience can come from anywhere.

According to a study by Mintel, there are 20,000 new products introduced worldwide every single month. In the US, only 15 percent of those will be around in two years. Consumers won’t hesitate to leave a familiar brand in order to find greater value, because they fully expect something better is right around the corner. Continue reading...


Kung Hei Fat Choi! Happy Year of the Ram/Sheep/Goat Branding (Continued)

Posted by Abe Sauer on February 18, 2015 07:05 PM

Burberry Chinese New Year 2015

Kung hei fat choy! While this writing marks the official end of the Year of the Horse and Chinese New Year festivities worldwide are celebrating the Year of the Ram/Sheep/Goat, we've caught wind of a plethora of other branded merchandise to celebrate the lunar new year.

So without further ad-ewe, here is the conclusion of our two-part look (don't miss part one) of the good and the baaaaaaad:Continue reading...

brand news

Brand News: Apple, LG, Amazon and more

Posted by Shirley Brady on February 16, 2015 09:31 AM

LG Urbane smartwatch


Apple improves iMessage and FaceTime security following hack as electric car news trickles out, Jony Ive is profiled in The New Yorker and Apple Pay earns the White House seal of approval.

LG releases luxury smartwatch (the Urbane, above) with Android ahead of Mobile World Congress as brand takes Samsung spat to YouTube.

Amazon drone air delivery plan faces setback with FAA move to regulate space.

Hershey faces backlash for move to ban UK-made Cadbury chocolates in the US.

adidas gets endorsement from Pharrell Williams in midst of Kanye West New York Fashion Week hype.Continue reading...


IKEA's Annual Sustainability Report Shows Bright, LED-Lit Future

Posted by Sheila Shayon on January 28, 2015 12:28 PM

The IKEA Group Sustainability Report for fiscal year 2014, released today, indicates that the world's biggest furniture retailer is delivering on its People & Planet Positive strategy. The corporate citizenship-foucsed company is delivering results socially and financially, with total 2014 sales to EUR 28.7 billion, a 5.9% increase over 2013.

“FY14 was a good year for IKEA,” stated IKEA Group President and CEO Peter Agnefjäll. “We reached some important milestones towards becoming energy independent and saw a 58% increase in the sales value of products that enable people to live a more sustainable life at home. Sustainability is an integral part of our business strategy.”

As highlighted in the new report:

• Sales of IKEA products for a more sustainable life at home grew by 32% compared with 2013, reducing water usage and waste. Continue reading...

branded entertainment

Branded Entertainment Watch: Nike, Doritos, Weight Watchers and more

Posted by Abe Sauer on January 9, 2015 02:18 PM

Thai Life garbage man tv commercial

The Project: "Garbage Man" for Thai Life

The Plot: Some people see superheroes in spandex and a cape, others see them in grimy overalls with a broom.

The Verdict: Get out your Kleenex because Thai Life is back with one of its trademark true-life tales of heartbreaking humanity.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia