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brand news

Brand News: adidas x Pharrell, RadioShack Privacy, Uber Safety

Posted by Shirley Brady on March 26, 2015 09:12 AM


adidas reveals growth strategy to investors (including manufacturing shift from Asia) and new line with Pharrell Williams.

RadioShack alarms by putting customers' personal data on list of assets being sold in bankruptcy auction.

Uber announces safety measures to restore trust in brand.

Twitter launches Meerkat rival Periscope to praise.

Apple finds luxury supporters for Apple Watch, brings iPhone trade-ins to China and taps Trent Reznor to help craft new music streaming service as CEO Tim Cook vows to give away fortune.Continue reading...

brand news

Brand News: SXSW, Alibaba, HBO and more

Posted by Shirley Brady on March 16, 2015 08:31 AM


SXSW brand news deluge from the opening weekend:

• Meerkat sees Twitter standoff boost usage and vows to expand more partners as investment offers pour in 

• Google supports national push for diversity in tech

• adidas announces it's digitizing its products to create (and track) wearable tech

 7-Eleven outlines upcoming electronic bill pay app

• Mondelez refines approach to real-time contentContinue reading...

brand news

Brand News: Pepsi Challenge, Google Shop, Facebook Woos Brands and More

Posted by Shirley Brady on March 11, 2015 07:01 AM


Facebook introduces topic data in outreach to (select) brand marketers in the US and UK via DataSift, while enterprise moves make Cisco nervous and company removes “Feeling Fat” status option.

J&J's McNeil Consumer Healthcare pleads guilty to misdemeanor violation and must pay $25 million in DOJ inquiry over children’s Tylenol and Motrin containing metal particles.

Apple Watch knock-offs pop up in China as company gripes about antitrust monitor and commits over $50 million to diversity efforts. Meanwhile, scientists find people don’t know Apple’s logo as well as they think they do.

Google CFO retires with viral farewell as brand launches first of three in-store shops in the UK at Currys PC World (following Chrome shop) and is reportedly in talks to buy Indian startup InMobi.

PepsiCo brings back the Pepsi Challenge as a global campaign for a new generation.Continue reading...

brand news

Brand News: Mobile World Congress, McDonald's and More

Posted by Dale Buss on March 2, 2015 09:14 AM


Apple CEO Tim Cook stokes excitement for Apple Watch and sees rivals scrambling at Mobile World Congress in Barcelona, where IBM unveils new batch of enterprise apps with Apple ... Samsung unveils all-aluminum eco-friendly new Galaxy S models and launches mobile wallet ... HTC unveils move into virtual reality headsets with Vive headset ... Intel launches chip for low-price smartphones ... Oral-B promotes Bluetoothbrush and dental care app ... and IKEA reveals wireless-charging home collection with Qi standard.

Costco names Citigroup and Visa as credit partners as it replaces American Express.

Airbnb reportedly raising funding at $20 billion valuation.

McDonald's new CEO takes over, ready to deliver change.

Volvo tests self-driving car on Swedish roads.Continue reading...

mobile brands

IKEA Turns IQIA With Mobile-Charging HomeSmart Furniture Collection

Posted by Shirley Brady on March 1, 2015 01:15 PM

Global home furnishings retailer IKEA announced its first home collection of wireless charging furniture at Mobile World Congress on Sunday.

A partnership with Samsung, the Qi-powered bedside tables, lamps and desks aim to eliminate cable mess and make it easier to stay connected with always-charged mobile devices.Continue reading...

mobile brands

Next is Now: Meet the New Galaxy S6 and Samsung Pay Platform

Posted by Shirley Brady on March 1, 2015 12:54 PM

At Mobile World Congress today in Barcelona, Samsung unveiled the Galaxy S6 and Galaxy S6 edge smartphones—which will launch on April 10 in 20 countries with 32, 64 and 128GB options, integrated wireless charging, Gorilla Glass 4 on both devices and the new Samung Pay mobile payments platform.

"With the all-new Galaxy S6 and Galaxy S6 edge, Samsung is offering what’s next in mobility, along with a new standard to drive the global mobile agenda," stated JK Shin, CEO and Head of IT & Mobile Communications Division at Samsung Electronics, in a press release.

"By listening to our customers, and learning from both our success and missteps, we continuously push forward new technologies and ideas," he added. "With a reimagined design, robust partner network and novel services, the Samsung Galaxy S6 and Galaxy S6 edge offer users the ultimate experience in smartphone options."Continue reading...


Brandspeak: Why Product Launches Will Save Brand-Building

Posted by brandchannel on February 25, 2015 02:04 PM

The following guest post is by brandchannel reader Mike Covert:

We all know that brands carry value. Name recognition and reputation can help protect pricing, anticipate sales, allow for more adventurous product lines and provide a credible default brand for consumers who value market longevity. But just as business models should be flexible enough to respond to changing consumer dynamics and market pressures, marketing strategies must similarly evolve their brand-building tactics.

Brand equity is eroding
Brands are no longer the signifiers of quality they once were, and brand equity is eroding. With more choices flooding the market, there’s growing acceptance that a good product experience can come from anywhere.

According to a study by Mintel, there are 20,000 new products introduced worldwide every single month. In the US, only 15 percent of those will be around in two years. Consumers won’t hesitate to leave a familiar brand in order to find greater value, because they fully expect something better is right around the corner. Continue reading...


Kung Hei Fat Choi! Happy Year of the Ram/Sheep/Goat Branding (Continued)

Posted by Abe Sauer on February 18, 2015 07:05 PM

Burberry Chinese New Year 2015

Kung hei fat choy! While this writing marks the official end of the Year of the Horse and Chinese New Year festivities worldwide are celebrating the Year of the Ram/Sheep/Goat, we've caught wind of a plethora of other branded merchandise to celebrate the lunar new year.

So without further ad-ewe, here is the conclusion of our two-part look (don't miss part one) of the good and the baaaaaaad:Continue reading...

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