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brand news

In the News: BlackBerry, Tide Pods, Formula One and more

Posted by Shirley Brady on May 28, 2012 08:59 AM

In the News

BlackBerry-maker RIM plans to slash staff.

P&G will change candy-resembling Tide Pods on child safety concerns.

Formula One wins court challenge overturning 'F1' trademark‎.

Amazon will sell pre-paid wireless service in Japan.

Apple applies for patents on advanced stylus.

Two years after BP oil spill, tourists return to US Gulf.

Cisco pulls the plug on its Cius tablet.

ExxonMobil to vote on gay protections.

Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...

tech innovation

HP's Project Moonshot: A Low-Energy B2B Play to Boost IT Innovation

Posted by Mark J. Miller on November 3, 2011 05:02 PM

The seven billion screens that make up our lives today — flat-screen TVs, mobile phones, e-readers, and whatever other surfaces your eyes scan in a day — and the massive amounts of data that flow through them constantly are sucking up a whole fleetload of power. So Hewlett-Packard decided to do something about it.

HP's new Project Moonshot aims to find an alternative to the massive computering infrastructure needed to support the Web and billions of mobile devices. As the company just announced, it "plans to develop extremely low-energy servers, partnering with companies such as chip designers ARM Holdings and Advanced Micro Devices Inc in a move that could threaten the dominance of Intel,” as the Chicago Tribune notes.

In seeking to boost IT innovation, Moonshot is dedicated to finding sustainable alternatives that reduce both the power and space needed to store the loads of info that is being created daily.Continue reading...

web watch

Citigroup Latest to Wonder: Who the Hack is Out to Get Us?

Posted by Dale Buss on June 9, 2011 03:00 PM

Becoming the biggest name so far in June to have to parry a major cyberattack, Citigroup has joined the spring lineup of significant corporate victims of digital assaults, which includes Lockheed Martin, Sony, Google, Fox Networks and Michaels Stores.

And while company and brand executives grow increasingly frustrated by the attacks themselves and by vast damage to their businesses, their customers and clients, and their reputations, there’s something else vexing them nearly as much: Who's behind this, exactly, and why are they doing what they’re doing?Continue reading...

web watch

Small Businesses Eye Bigger Cut of Daily Deals

Posted by Sheila Shayon on June 3, 2011 11:30 AM

Small business has been feeding the daily deal industry, routinely assuming 75% of a deal’s cost and often with little or no repeat business. The draw for SMB’s to behemoths like Groupon is the reach: 60 million users and 500 markets.

Smaller merchants are becoming savvier in the deals they are making with the big guys like Groupon, LivingSocial, and web mainstays like Facebook, Yelp, Travelzoo, OpenTable who are all adding Groupon-like features — all the while being "bombarded" by a growing array of smaller wannabes, and contemplating what they can do without a middleman.Continue reading...

brand targets

Facebook and Greenpeace Coal Debate Heats Up

Posted by Sheila Shayon on April 20, 2011 01:00 PM

Facebook’s recent revelation of the specs underlying its closely watched new datacenter, as seen in the above video, is stirring the IT infrastructure pot and caused a heated debate among digital denizens and proponents of renewable energy — particularly Greenpeace.Continue reading...

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