brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

license to thrill

Downton Abbey Set to Capitalize on Popularity with Licensed Merchandise

Posted by Mark J. Miller on April 30, 2013 04:27 PM

When you’re working for public broadcasting, it helps to have an entrepreneurial spirit.

So the producers of the Emmy and Golden Globe-winning TV drama Downton Abbey are going all out to bring in some extra revenue by expanding from DVD sales to creating a whole line of clothing, homeware, furniture, wallpaper, beauty products and stationery around the show that will go on sale later this year, according to CNBC.

After all, who couldn’t use an extra cape, cravat or pair of elbow-length gloves?Continue reading...

retail watch

Selfridges Goes Logo-Free for No-Noise Quiet Shopping New Year's Revolution

Posted by Shirley Brady on January 4, 2013 12:12 PM

Selfridges has revealed its first batch of unbranded products as part of its month-long "No Noise" quiet shopping promotion.

Ahead of Monday's official launch of the event, the British retailer's Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. (Warning: It's a "very limited" collection by Heinz, tweeted Selfridges food and restaurants manager David Jarvis.)

Selfridges grocery section of its food hall is now offering on-the-spot juicing by Juice Club UK, healthy snacks (and a food prescription consultation) from WinNaturally and other "food for thought" as part of the promotion inspired by the store's namesake founder — whose story is coming to British TV on Sunday night, with Jeremy Piven starring as "Mr. Selfridge" in ITV's new period drama series.

Other "No Noise" elements shoppers can check out include free meditation sessions and motion sensor window displays from Headspace, cellphone- and shoe-free shopping, art and (quiet) music performances and other moves to turn down the visual and auditory volume as a minimalist kick-off to the new year.Continue reading...

retail watch

Selfridges No-Noise New Year's Resolution: Silent, Logo-Free Shopping

Posted by Shirley Brady on January 2, 2013 01:47 PM

Here's a retail concept that "No Logo" champion Naomi Klein might approve of — maybe. Britain's fabled Selfridges department store is ushering in the new year with a vow of silence. The "Best Department Store in the World" (according to last year's Global Department Store Summit in Paris) is rolling out a "No-Noise" concept to its flagship stores including London starting January 7th and running through the end of February. As part of the promotion, they're even convincing brands to strip their logos in an attempt to reduce visual noise for shoppers. Some of the "de-branded" items on offer include Levi's 501 jeans and the pricey Crème De La Mer face cream line.

According to Selfridges' blog post, "Some of the world’s most recognisable brands have taken the admirable step of removing their logos in our exclusive collection of de-branded products, available in the Quiet Shop." And it's not just about logo-free shopping (or shhopping, as the case may be), as there will be art and meditation, along with food and music, to clear the mind.Continue reading...

branded entertainment

What American Express Hopes to Learn From AMEX On Demand TV Channel

Posted by Sheila Shayon on November 27, 2012 05:01 PM

"Don’t leave home without it" is becoming "Don’t leave home at all." Or, at least, "just yet." American Express is kicking the tires on interactive television and branded content with its own video-on-demand channel, participating in a year-long test with interactive TV provider BrightLine and the Mindshare agency to launch what's being called the largest advanced TV campaign to date.

The AMEX Channel, which quietly launched in September, is available in more than 50 million households through five pay TV service providers — AT&T's U-verse service, Cablevision, DirecTV, Dish and Verizon FiOs —and through smart TV platforms, namely Internet-connected TV sets sold by LG and Samsung.

The advanced television ad test is being trialed on TV as the primary screen, with apps for tablets and smartphones as second screens. Viewers can access the channel via interactive banners, channel guide listings and overlays that appear next to American Express commercials, using BrightLine-based technology. The video-on-demand channel offers video clips, games and information and promotions like AmEx's annual Small Business Saturday shopping day after Black Friday.Continue reading...

media meltdown

BBC in Crisis: A Media Giant Struggles to Regain Public Trust

Posted by Sheila Shayon on November 12, 2012 05:05 PM

You know things are bad when the BBC is covering itself under the banner, "Crisis at the BBC." The British Broadcasting Corp. has fallen from its venerable pedestal, with its latest embarrassment triggering the resignation of senior executives, who are taking the fall for the corporation's newsgathering operation failing to maintain the ethical and journalistic standards at the heart of its brand promise.

BBC director-general George Entwistle resigned on Saturday, after only 55 days in the role, holding himself responsible for "unacceptable journalistic standards" on the BBC's flagship current-affairs program, Newsnight, after it failed to verify an accusation it aired against Lord McAlpine, a former Conservative Party treasurer, of child sex abuse in Wales. The BBC's director of news, Helen Boaden, and her deputy, Stephen Mitchell, have also stepped down.

No wonder Chris Patten, chairman of the BBC Trust, is calling the network a "ghastly mess."Continue reading...

fashion week

The Dowager Countess Approves: Ralph Lauren Sponsors Downton Abbey's US TV Abode

Posted by Shirley Brady on September 10, 2012 12:51 PM

In a sponsorship deal that was to the manor born, Ralph Lauren announced its first ever TV sponsorship — with PBS for Masterpiece, the U.S. public member-supported TV brand's flagship drama series that has "won six Emmy awards for outstanding costumes" as the Hollywood Reporter notes.

In tandem to updating its Facebook cover photo with a tweedy image evoking the roaring twenties, above, the brand's FB page announced: "Ralph Lauren is proud to announce its national corporate sponsorship of MASTERPIECE | PBS (Masterpiece Theatre), the celebrated PBS drama series known for hit programs such as Downton Abbey and Sherlock."Continue reading...

brandcameo

With Nationwide on its Side, Coronation Street is Open for Business

Posted by Mark J. Miller on October 31, 2011 10:06 AM

It’s taken more than six months since the rules of British television changed for it to happen, but product placement is finally coming to prime-time television there. The Guardian reports that the nearly 51-year-old evening soap, Coronation Street, will be the first British program to feature product placement in primetime.

With a pub and a store prominent settings for the longrunning ITV series' characters to convene, it seems fitting that its first deal is a Nationwide-branded cash machine, as product placement is expected to eventually bring in some big bucks for British TV companies.Continue reading...

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