Posted by Dale Buss on April 29, 2013 10:33 AM
Because it's such a huge part of the US and global economies, it's difficult for Procter & Gamble to untether itself from general trends even when that would be expedient. So when consumers worldwide are feeling up, down or iffy—with tentative growth in the US, slowing growth in China and negative "growth" in Europe—P&G executives are bound to feel the same way.
Thus P&G CEO Bob McDonald is having to explain the company's latest quarterly report as a glass half-full, with top-line growth a bit higher than expected, and bottom-line growth a bit lower. The company's huge brand stables in developed economies were mostly a drag, while developing markets give P&G some reasons for near-term optimism—such as Brazil, where it's about to begin shipping Ariel Pods in an effort to turn that country's laundry-detergent market upside down the way Tide Pods have in the United States.
"The market itself is rather choppy," McDonald told investors this week on a conference call. "We're in the midst of a recovery. The market's heading in one direction, but it's choppy."Continue reading...
Posted by Dale Buss on December 3, 2012 05:17 PM
As anyone who spends two minutes on YouTube, Buzzfeed or I Can Has Cheeseburger? knows, you can't go wrong with pet videos. P&G's brand stewards at Iams were hardly surprised at the response they got when they asked consumers to select on Facebook their favorite heart-tugging true stories about pets' relationships with their owners, and then aired the winners as TV ads beginning today.
The Procter & Gamble brand, which falls under its P&G Pet Care division along with sister pet food brand Eukanuba, invited its Facebook fans, for the first time ever, to vote on five commercials based on true stories to choose the pair (one dog story, one cat story) that would air first by asking them to "like," "share" and "comment" on the stories that most moved them.
"At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial," Iams brand general manager Ondrea Francy said in a press release about the new "Keep Love Strong" campaign.Continue reading...
Posted by Mark J. Miller on November 1, 2012 04:33 PM
Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.
That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.
Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...
Posted by Dale Buss on December 7, 2011 09:07 AM
AMC considers reality shows to complement Mad Men and Breaking Bad.
BP and Shell plan to resume oil exploration in Libya.
Boeing hopes rise for union accord that would end labor struggle.
CBS is upbeat about TV business in 2012.
Citigroup announces cuts of additional 4,500 jobs.
Daimler loses value with investors relative to BMW as the two companies race to finish in U.S. luxury-car sales for 2011 and as Daimler's Mercedes-Benz brand plans big boost in U.S. output.
Darden cuts forecast due to Olive Garden woes.Continue reading...
Posted by Sheila Shayon on May 23, 2011 02:00 PM
Perpetually in search of brand innovation since 1883, when it introduced its first major brand, Ivory Soap, Procter & Gamble’s corporate commitment to innovating is articulated in the June issue of Harvard Business Review, where P&G is dubbed the "new growth factory."
The HBR article, "How P&G Tripled Its Innovation Success Rate" (co-authored by P&G CTO Bruce Brown and Innosight managing director Scott Anthony) looks at how digital platforms have filled the branded content hole created by the collapse of TV soap operas, a branding medium that P&G helped invent with Colgate-Palmolive and Lever Brothers.Continue reading...
Posted by Abe Sauer on February 4, 2011 12:00 PM
• Smart. Funny. Perfectly on-brand. This Australian Slurpee commercial, above, is inspiring.
• MAC launches Wonder Woman makeup collection.
• The Onion: "Iams Executives Scrambling To Figure Out Why Brand Is Losing 2- To 4-Year-Old Chocolate Labs"Continue reading...
Posted by Shirley Brady on July 26, 2010 09:00 AM
BP is expected to announce today that embattled CEO Tony Hayward will be replaced by American Robert Dudley. Hayward will leave with a hefty financial package.
Apple's white iPhone 4 delay buys time to fix antenna issue.
Barclay's and other European banks respond to stress test results.
BlackBerry security questioned by UAE authorities.
Disney, Ford, Goldman Sachs & more after the jump.Continue reading...
truth in advertising
Posted by Abe Sauer on November 23, 2009 12:54 PM
After grabbing myself a slice at World-Famous Original Ray's Pizza, I wanted to find all the news that was fit to print, and was surprised by a New York Times piece on the sharp increase in brands suing each other over false claims.
So far, 2009 has seen 82 formal complaints over ad claims, according to The National Advertising Division of the Council of Better Business Bureaus, on track to exceed last year’s record of 84 challenges, up almost 40% from four years ago.
While the "studies show" tactic of demonstrating one brand's superiority over competitors is an ad cliché, those ads typically have used "other leading brands" as their contrast. Now, increasingly ruthless competition has seen brands outright naming, and denouncing, competitors. These lawsuits include DirectTV's claim about Charter Communication's service. Or AT&T's complaint, after Verizon Wireless attacked their spotty coverage with their mocking tagline, "There's a map for that."Continue reading...