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Ian Schrager Opens Public Hotels Concept in Chicago

Posted by Mark J. Miller on October 26, 2011 02:10 PM

New York hotelier Ian Schrager announced in May a new boutique hotel brand, Public, that would kick off in Chicago.

True to his word, the property opened this month, and has been drawing accolades from locals suspicious that he would ruin the Ambassador or its famed Pump Room restaurant, which has reopened under chef Jean-Georges Vongerichten.

Public's website explains the brand concept as "Ian Schrager has taken the best from the luxury segment, boutique hotels and select service to create a new genre of hotel where everything has been rethought and every original idea updated. At PUBLIC, service matters most. But the key point of differentiation is in the kind and quality of services it offers. The brand will only offer services that matter, those that guests really want and need rather than an array of superfluous services they do not use."Continue reading...

brand vs. brand

For Ian Schrager and Marriott, is the First "Edition" the Last?

Posted by Barry Silverstein on June 7, 2011 12:30 PM

In 2007, Marriott International announced a partnership with boutique hotel pioneer Ian Schrager to develop a new boutique hotel brand called Edition. Four years later, there are just two of them: the first in Hawaii (the Waikiki Edition Hotel), followed by a much smaller property in Istanbul that opened only last month.

That's enough to make the owner of the first Edition upset — so upset, in fact, that M Waikiki LLC has filed a lawsuit seeking tens of millions of dollars in damages and the right to terminate the agreement with Marriott, the operator of the 353-room Waikiki Edition Hotel.Continue reading...

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Ian Schrager Goes Public, Switches Gears with New Hotel Brand

Posted by Mark J. Miller on May 26, 2011 11:00 AM

Ian Schrager, a trailblazer in the boutique-hotel movement of the mid- to late 1980s, has long been known for promoting a sense of exclusivity. From the 1970s moment he set up a velvet rope in front of the iconic New York club that he co-owned and cofounded, Studio 54, Schrager has seemingly been all about creating spaces that aren’t accessible to all.

Now it appears that the 64-year-old Schrager is going in the opposite direction, announcing Tuesday that he is developing five new hotels using the Public brand that “drew inspiration primarily from the retail outlets for Apple and Trader Joe's, a supermarket that sells specialty products at a discount,” the Wall Street Journal reports.

"This is for everyone that wants it," he told the WSJ. "It's not about being a stylish hotel. It's really trying to get away from the iconic over-the-top blow-the-customer-away kind of design that people are sick of. It's become a Frankenstein monster and being replicated by companies who don't understand the purpose."

His hotels that he created for his Morgans Hotel Group and Ian Schrager Company were all about design and luxury service along with large public spaces that included bars and restaurants. Public is taking a different tack.Continue reading...

WUAE: W Hotel Brand Coming to UAE

Posted by Barry Silverstein on May 10, 2010 10:01 AM

The mixed messages from the hotel industry of late are perplexing.

On the one hand, industry experts lament that upscale hotels are in "survival mode," primarily in the United States. On the other hand, numerous hotel chains are expanding and launching lifestyle brands in key cities worldwide, as evidenced by the recent announcement regarding the new VENU hotel brand and Marriott's Edition hotel brand with Ian Schrager launching this summer in Waikiki, after being announced in 1997.

Add a new W hotel to the list of brands seeing international growth. W Hotels, a unit of Starwood, has set its sights on Abu Dhabi as part of a development that will include high-end retail shops, restaurants and residences.

Expected to be completed in 2013, it also marks the W brand's debut in the United Arab Emirates.Continue reading...

brand news

Headline Roundup: World Cup Fever

Posted by Shirley Brady on May 10, 2010 08:30 AM

Carlsberg's new World Cup spot (above) features soccer legends.

BMW prototype sparks bomb scare in Manhattan as global sales increase.

Borders unveils Kobo e-reader.

Smirnoff tops power 100 ranking of alcohol brands.

Uniqlo dubbed New York's "hippest retailer."

IBM acquires Cast Iron systems for cloud capabilities.

JetBlue unveils new "digital brand experience" campaign.Continue reading...

lap of luxury

VENU Hotel Brand Aims for "Contemporary Lifestyle"

Posted by Barry Silverstein on May 3, 2010 11:40 AM

As the global economy recovers, hotel chains continue to look for creative ways to stand out. It isn't enough to provide a comfortable bed in a clean room nowadays. Hotels need to appeal to a traveler's lifestyle and offer something unique that makes a stay memorable, whether the individual is traveling for business or pleasure.

That's why Jumeirah Group, a luxury hotel chain based in Dubai, is launching a new hotel brand called VENU Hotels later this year. In announcing the brand extension, Jumeirah calls VENU Hotels a "contemporary lifestyle five-star hotel brand" that will express "the local soul for those who seek a sophisticated immersion in the destination."

In recent years, hotels chains have trended towards lifestyle brands.Continue reading...

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