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DC Launches Logo as Archie Comics Dukes It Out

Posted by Mark J. Miller on January 20, 2012 01:04 PM

DC Comics has grown up. Now just one of the three publishing legs that make up the foundation of DC Entertainment, the comic-book publisher unleashed a new logo and brand identity this week, according to Fast Company.

The logo will start appearing on DC books in March as well as on its other publishing entities: Vertigo and Mad Magazine. The company also is involved with a slew of entertainment ventures, covering movies, TV shows, video games, DVDs, and merchandising.

“It wasn’t as obvious to the rest of the world as it was to the comic fans that Batman is from DC Comics or Sandman is a Vertigo character,” says John Rood, DC Entertainment’s executive vice president of sales, marketing, and business development, to Fast Company. “Now that our audience has exploded beyond just a readership, we needed a way of making a more consistent connection between our properties and their parent brands.”Continue reading...


Belkin Reveals New 'People Inspired' Identity at CES

Posted by Michael Waltzer on January 12, 2012 03:12 PM

The Consumer Electronics Show may be the appropriate place to show off new products, especially for the big consumer electronics and high-tech brands. But why waste the opportunity to impress if one presents itself? That's exactly what Belkin is doing this week. At its CES booth in Las Vegas, Belkin revealed a new identity and logo system, evident on all of their signage and booth graphics, and related paraphenalia.

“The new Belkin logo, affectionately named PIP for 'People Inspired Products,' symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most,” commented Ernesto Quinteros, Belkin’s Chief Brand Officer.

More CES pictures of Belkin's new visual identity, developed by Wolff Olins, after the jump.Continue reading...

quote unquote

Starbucks: "Everywhere, Accessible, Predictable"

Posted by Shirley Brady on March 13, 2011 12:15 PM

“Has anybody said they came back because people love the coffee again? They came back because they’re remaking themselves as a brand that competes on value, largely — a brand that’s everywhere, easily accessible, predictable."

— Bryant Simon, author of "Everything but the Coffee: Learning About America From Starbucks," commenting in "A Changed Starbucks. A Changed C.E.O." in today's New York Times


design watch

Would You Let Your Logo Have 40,000 Permutations?

Posted by Shirley Brady on March 10, 2011 11:15 AM

MIT's famed Media Lab would, tapping a couple of alumni designers to reimagine its visual design and logo to celebrate its 25th anniverary. Check out the explanatory video above, and read more on Fast Company's Co.Design.

in the spotlight

Starbucks Turns 40 Today With New Look, Menu Items

Posted by Shirley Brady on March 8, 2011 08:00 AM

Starbucks isn't the first siren to turn 40 and reveal a fresh face to the world. Yes, it's had some work done — and it's asking customers to be kind and "give it time." (CEO Howard Schultz told USA Today about the logo and rebranding brewhaha, "I do like the fact they're talking about us.")

Four flagship locations will unveil the new logo signage and packaging today: Solana store in Beijing — timed to the launch of its VIA instant coffee packets in China — plus Avenue de l'Opera in Paris, Brompton Road in London, and Times Square in New York. 

A new advertising campaign touting "moments of connection" will roll out in newspapers and TV next week, while in-store freebies and new menu items will thank customers for their loyalty.Continue reading...

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Starbucks CEO on Brand's 40th: "I do like the fact they're talking about us."

Posted by Shirley Brady on March 7, 2011 12:00 PM

"I can't answer why people are so emotionally linked to what we do or why they like or don't like us so much. I do like the fact that they're talking about us. ... Over the past 18 months, we've become more relevant to our core customer and younger audience. The maturation of the company has enabled this. These are the best of times for Starbucks."

— Starbucks chairman and CEO Howard Schultz to USA Today in a Q&A highlighting Starbucks' 40th anniversary on March 8th, hotly debated rebranding and how it's evolving.

In addition to releasing a limited-edition tribute coffee, the brand is celebrating its anniversary this week by giving customers a treat with beverage purchase — details below.Continue reading...


Starbucks Pays Tribute to Brand Fans With 40th Anniversary Blend

Posted by Shirley Brady on March 1, 2011 07:00 PM

Starbucks turns 40 on March 8th with a new brand identity. Its new wordless logo can be seen on its anniversary special blend for the occasion: Tribute, a limited-edition mix of five of its most popular coffee beans, which can be ordered here. Find out more on its blog, or in the video below.Continue reading...

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