Posted by Mark J. Miller on October 2, 2012 03:16 PM
For 50 years, James Bond has been finding his way out of life-threatening situations and winning hearts on the world’s silver screens. Friday, Oct. 5th marks the 50th anniversary of Bond on the silver screen, which is being promoted as Global James Bond Day. And in about a month, the British spy will come striding onto the big screen once again, so that means the heavy media push is now on.
The upcoming Bond film, Skyfall, has already been raising some eyebrows with the news that 007 will enjoy a Heineken during the film and not his typical martini tipple, with fans encouraged to help the new Bond girl, Severine, "crack the case" in a Facebook mystery game. But plenty of other marketers are jumping on the film’s release as well to encourage consumers to be more like the women-objectifying, consistently drinking, hidden-weapon-wielding Bond.Continue reading...
Posted by Dale Buss on May 9, 2012 08:59 AM
Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...
Posted by Shirley Brady on October 25, 2011 01:30 PM
This holiday season, Coca-Cola is changing the color of its iconic red can for a cause in honor of the polar bear, the brand's longstanding favorite animal at the holidays, in a partnership between Coca-Cola and the World Wildlife Fund.
The "Arctic Home" campaign will help raise awareness and funds to support WWF efforts to protect the polar bear's habitat. More details, and a closer look at the limited-edition white Coke can coming to the US and Canada, are below.Continue reading...
Posted by Dale Buss on October 17, 2011 08:52 AM
Amazon signs up authors, nudging publishers out of the deal.
Anadarko to pay BP $4 billion after Gulf spill.
BMW launches greener 3 Series worldwide.
CNBC uses levity in new advertising campaign.
Dell seeks use for acquisition cash now that PC business is fading.
Ford workers now appear likely to approve UAW pact as the company boosts output of EcoBoost motors for truck sales.
Hulu puts owners in new quandary.Continue reading...
Posted by Sara Zucker on February 11, 2010 07:33 AM
Wal-Mart, Procter & Gamble to collaborate on made-for-television movie. [WSJ]
Motorola to combine hand-set units and set-top boxes into one company. [WSJ]
Apple contemplates $1 television shows for iTunes store. [TechCrunch]
Google will speed up Internet with 100x faster broadband service. [Washington Post]
Dogs can now tweet on Twitter with the help of Mattel's latest toy. [LA Times]
Loyal Barbie collectors get the chance to pick her 125th occupation. [BrandFreak]Continue reading...
Posted by Sara Zucker on January 7, 2010 10:15 AM
With or without the funky eyeglasses, television companies are hoping to capitalize on the emergence of 3D. The visual technology's popularity has risen dramatically in the past year, in part thanks to popular movies such as Avatar.
Both ESPN and Discovery Communications, owner of the Discovery Channel and TLC, are set to launch their own respective 3D networks.
ESPN will air more than 85 live games this year, the first being the FIFA World Cup on June 11 -- only the most revered sporting event on the planet.Continue reading...
Posted by Stephanie Startz on January 7, 2010 09:04 AM
Weatherproof debuts new Times Square billboard using President Obama's image. [NY Times]
Sam's Club to sell own brand of vodka. [ABC News]
3D will be a major trend in 2010 with Sony, ESPN, Discovery and Imax offering products. [USA Today]
Cadbury and Hershey in talks after Kraft's hostile takeover bid suffers setbacks. [Times of London]
Toyota and Ford top brand perception survey. [WSJ]
Dove's new men's line goes to the gridiron, will debut at the Super Bowl. [AdAge]Continue reading...