At the Movies: Adam Sandler Builds A Product Placement Joke With "Jack and Jill"

Of the handful of movies opening this weekend, only one -- Adam Sandler's "Jack and Jill" -- has anything to offer the practice of product placement. But that one promises to make up for all the others.

This year has already seen one product-packed Adam Sandler movie. February's "Just Go With It" featured nearly 50 brands, from YSL to Budweiser to Pizza Hut and Pepsi to Sony Ericsson.

And sure, the best Adam Sandler movie jokes now appear in the reviews before the film's release, but in the last 13 years the actor/producer has 12 $100-million films. So when Adam Sandler farts, brands listen. Continue reading...