games people play

Kiip Hopes to be a Keeper for Gamers and Branders

Posted by Sheila Shayon on May 18, 2011 01:00 PM

Kiip (pronounced "keep") has opened a new mobile doorway for advertisers to reward gamers. The premise underlying the seven month-old start-up: beat a level or get a high score and Kiip sends you free food and goods from brand partners for games you’re already playing. It's like Vegas for gaming high-rollers! Without the Vegas or high-roller part.Continue reading...

games people play

GagaVille is Live, as Lady Gaga Takes Over (and Makes Over) Farmville

Posted by Shirley Brady on May 17, 2011 12:30 PM

The innovative collaboration between Zynga and relentless marketer Lady Gaga (who has a new album, Born This Way, to pitch) is now live. GagaVille opened its doors within the Facebook game phenom that is FarmVille this morning, and will be live through May 26th. Check out details and screenshots below.Continue reading...

games people play

Amex Offers Instant Growth on FarmVille

Posted by Shirley Brady on May 12, 2011 11:00 AM

Lady Gaga isn't the only major brand to partner set up a FarmVille outpost, as she's doing with her upcoming GagaVille game.

American Express is building on its partnership with Zynga, and the brand's “Social Currency” advertising campaign for Membership Rewards, to create an innovative brand integration within FarmVille.

Running through Saturday, FarmVille players can receive “Social Currency” via a virtual gift from American Express — a blue windmill that unlocks new player potential within the game.Continue reading...

celebrity brandmatch

GagaVille: Zynga Helps Lady Gaga Launch 'Born This Way' Album

Posted by Shirley Brady on May 10, 2011 09:00 PM

Zynga has confirmed a Wall Street Journal report by officially announcing that it's partnering with Lady Gaga on a first of its kind co-branding social gaming promotion: GagaVille, which will launch next week.

The deal brings the power of Lady Gaga's massive fan base and Zynga's game-loving audience together to promote the singer's upcoming album, Born This Way. Visitors to GagaVille, a limited edition (May 17-26) farm within FarmVille, will be the first to hear exclusive unreleased songs from the album, which will also come bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.Continue reading...

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