United We Blend: Starbucks Touts Indivisible Return to American Dream

Posted by Dale Buss on July 2, 2012 01:33 PM

Howard Schultz is at it again. This time, the increasingly outspoken founder and CEO of Starbucks has issued a Fourth of July rallying cry, in the form of a full-page ad in the Wall Street Journal calling for nothing less than the restoration of the American dream.

The brand's new coming-together campaign, called Indivisible, echoes the slogan on the fundraising wristbands for its Create Jobs for USA campaign that launched last November, while giving it a political voice in the U.S. election being decided this coming November.Continue reading...

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