Posted by Dale Buss on January 21, 2014 09:08 AM
Nestle opens world's first Kit Kat boutique in Tokyo as Cadbury keeps fighting candy bar's trademark shape in UK.
PepsiCo axes stevia-sweetened Gatorade products as Mtn. Dew plans big spending boost behind Kickstart and Diet Dew.
Twitter makes racial diversity an ad-selling point.
AT&T plans to take orders this week for new flexible-screen smartphone from LG.
Build-a-Bear appoints new CMO and "brand bear."
Burger King wins free primetime Super Bowl radio ads in UK.
Facebook sees leveling off of decline in teens.
Ford embarks on quality push in time to improve before important '14 product launches.
Infiniti eyes bolder sub-brand.
Intel sells under-developed online-TV line to Verizon.
Jeep eyes 37 percent sales boost this year as feds end controversial recall investigation of Grand Cherokee and Liberty models.Continue reading...
Posted by Dale Buss on January 15, 2014 09:21 AM
HP sets to announce two large smartphones today.
China Mobile receives 1.2 million iPhone pre-orders.
Cadillac updates its crest.
Axe strikes a more earnest tone in advertising.
Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.
Charter woos Time Warner Cable shareholders.
Coca-Cola releases interactive mini-bottles to honor World Cup.
Daimler wins as US Supreme Court throws out Argentine human-rights suit.
Dunkin' Donuts focuses on expansion and one-to-one marketing.
Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.
Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...
detroit auto show
Posted by Dale Buss on January 14, 2014 01:42 PM
Infiniti's owners, Nissan, may have hoped their growth concerns would be solved when the automaker hired Johan de Nysschen away from Audi of America to helm the luxury Infiniti brand worldwide. But so far de Nysschen hasn't been able to effectively apply his old magic, and Infiniti's growth has stalled while other premium marques have continued to accelerate.
De Nysschen appeared at the North American International Auto Show in Detroit today to declare that Infiniti's plans to grow dynamically have not waned and that the brand intends to ride a combination of robust new vehicles bearing a fresh design language, new powertrains and more significant presence in new markets to greater success.
Infiniti willl "move well beyond 500,000 units by 2020" in worldwide sales, de Nysschen declared at the show, which is actually somewhat short of the 600,000-unit goal that was reported for the brand when it hired the accomplished auto chief from a great tenure leading Audi to annual double-digit sales gains in the US for several years running.Continue reading...
Posted by Dale Buss on December 6, 2013 07:14 PM
Nissan is crossing its fingers that its renewed growth in China won't be sabotaged again by geopolitical shenanigans in the East China Sea. But that's not all the Japanese brand is doing: Nissan is pursuing distinct new strategies for the low and high segments of the world's largest auto market, and elsewhere.
Overall, Nissan has forecast that its growth in China will outpace industrywide sales growth there for the first time in three years as consumers return to Japanese brands after Chinese auto buyers abandoned Nissan, Toyota and Honda in droves last year when a diplomatic row erupted between Japan and China over disputed islands and surrounding waters.
"Fortunately to date, we haven't seen the recurrence of the uproar in demonstrations and the violence targeting Japanese companies that happened" then in China, Joseph Peter, Nissan's CFO, told Bloomberg.Continue reading...
Posted by Dale Buss on November 19, 2013 03:57 PM
When Renault-Nissan CEO Carlos Ghosn recruited Johan de Nysschen to head the Infiniti brand last year, he wanted his new recruit to accomplish much the same for Nissan's luxury brand as de Nysschen had done in turning around the fortunes of Audi in the US market. Only Ghosn wanted it done on a global basis.
Some of the results of de Nysschen's disruptive new strategy have become evident now, as Infiniti newly targets both China and its home country of Japan as it attempts to achieve Ghosn's target of 10 percent of the world premium market by 2020.
In China, de Nysschen told Bloomberg, BMW, Mercedes-Benz and his old employer, Audi, "have become so successful that they've become almost a little bit ubiquitous. They're everywhere. And this is where we see a big opportunity with this new emerging premium consumer, to offer them an alternative, reinvent the notion of exclusivity."Continue reading...
Posted by Dale Buss on November 19, 2013 09:31 AM
JCPenney launches first holiday campaign under new CMO.
P&G and other detergent makers face new federal alarm over pod safety and kids.
Apple is probed for alleged tax evasion in Italy.
3M still searches for growth.
Best Buy warns of promotional pressures.
Buick could use a flagship model, GM CEO says.
Campbell Soup sees earnings slashed.
Daimler open to selling stake to Chinese partner.
Discovery Communications allows streaming via Time Warner Cable.
Dropbox seeks $8 billion valuation.Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
BSkyB shares hit by BT Champions League football rights deal win.
CBS criticized for not running more extensive apology over flawed Benghazi report.
Alibaba set for US$5B boost from China's online "Singles Day."
Adidas sprints for lead with Smart Run watch.
Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.
Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.
Bank of America may have to pay US $864M over "Hustle" loans.
Bloomberg curbs reporting that might anger China.
Boeing and Japan Air Lines face another Dreamliner battery incident.
Bottega Veneta unveils new 'green' headquarters.
Cadillac's new CMO aims to focus brand around design.
Charmin pulls cheeky Twitter ad campaign.Continue reading...
Posted by Dale Buss on October 23, 2013 09:17 AM
Mondelez invests $400 million in sustainability.
Facebook reverses stance on violent video.
Microsoft tests eyewear similar to Glass.
Amazon and eBay shake up shipping strategies.
American Honda settles class-action suit over oil-burning defect.
Apple targets Microsoft Office with free apps.
Caterpillar cuts 2013 forecast as mining orders drop.
Cheetos promises to TP any location in the world for new Halloween campaign.
Coach loses ground to luxury rivals.
Ford trims production of C-Max and Focus.Continue reading...