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brand news

Brand News: SXSW, Alibaba, HBO and more

Posted by Shirley Brady on March 16, 2015 08:31 AM

TOP STORIES

SXSW brand news deluge from the opening weekend:

• Meerkat sees Twitter standoff boost usage and vows to expand more partners as investment offers pour in 

• Google supports national push for diversity in tech

• adidas announces it's digitizing its products to create (and track) wearable tech

 7-Eleven outlines upcoming electronic bill pay app

• Mondelez refines approach to real-time contentContinue reading...

brand news

Brand News: Pizza Hut In-Car Ordering With Visa and More

Posted by Shirley Brady on March 3, 2015 07:54 AM

TOP STORIES

At Mobile World Congress in Barcelona, Pizza Hut responds to Domino's wearable move with beyond-the-waves in-car ordering with Visa Checkout ... Pebble reveals Steel smartwatch ... new phone reveals include BlackBerry's $275 Leap touchscreen phone ... Huawei plans big US push for wearable and mobile devices ... Facebook's Zuckerberg downplays Google's wireless plans and promotes Internet.org with partners ... AT&T connects car and home while partnering with Microsoft for small business ... Sony touts Xperia aqua for underwater shots ... Under Armour invests in health monitoring apps ... Telefonica details brand engagement-for-data pilot ... and Apple Watch spurs upgrade frenzy for Android devices.

At Geneva Motor Show, new car reveals include Lexus  SF-SA concept ... Nissan unveils Sway concept ... Ford unveils new Focus ... Infiniti embraces bold design with QX30 concept ...  Porsche unveils new 911 ... as Apple Car hangs over show—and Mobile World Congress, where Nissan-Renault CEO Ghosn welcomes Apple to the fray.  Continue reading...

brand news

Brand News: Anthem, Beats, Pfizer and More

Posted by Dale Buss on February 5, 2015 09:45 AM

TOP STORIES

Anthem discloses what was likely the biggest US healthcare data breach.

Apple reportedly plans to fold Beats Music into iTunes, while also in talks about launching a web-based TV service.

McDonald's won Super Bowl ad derby on purchase consideration.

Pfizer buys Hospira for $16 billion.

RadioShack plans to file for bankruptcy today.Continue reading...

detroit auto show

NAIAS 2015: New Cars, From 3D Printing to Supercars, at the Detroit Auto Show

Posted by Dale Buss on January 13, 2015 07:34 PM

NAIAS Detroit Auto Show 3D Printing Local Motors Strati car

Bloomberg Businessweek argues that there are five new cars that matter at the 2015 NAIAS Detroit Auto Show.

Namely, the new Acura NSX; the Toyota Tacoma; the Volkswagen SUV; the Mercedes GLE Coupe; and the Ford GT.

Check them out below, along with the other new cars making their in Detroit—along with the world's first 3D printed car:Continue reading...

automotive

Nissan Returns to the Super Bowl With Brand-Led 'Big Moments' Strategy

Posted by Dale Buss on December 2, 2014 05:05 PM

A handful of automakers may be refraining of buying ad time during Super Bowl 2015, but one hot-selling car brand is stepping up to the opportunity: Nissan, which today announced that it plans to become a Super Bowl advertiser for the first time in 18 years by suiting up for the Big Game on February 1.

Expect a 60-second spot by Nissan that's oriented more toward brand positioning than specific products. The ad plans to extend rather than deep-six the company's messaging about innovation and excitement.

The decision also extends Nissan's "big moments" marketing strategy that already has had it sponsoring U.S. college football's Heisman Trophy, for instance, and expanding its multimedia engagement with NBC's hit show The Voice.

"What's the biggest media moment we can own?" Jeremy Tucker, Nissan USA's vice president of marketing, told brandchannel. "Now is the time to do this, and we've got something to say."Continue reading...

automotive

Mercedes-Benz Adopts New Naming System as Ultra-Luxury Maybach Returns

Posted by Dale Buss on November 11, 2014 03:01 PM

What's in a name? Quite a lot, actually, when it comes to premium-luxury car brands. Mercedes-Benz is extending a new trend in the industry by overhauling the names used to identify its vehicles as it prepares for the launch of 30 models, including 11 all-new vehicles, by 2020.

As part of its re-badging, the automaker announced the resurrecting of the Maybach name on a model that will be introduced next week at the Los Angeles Auto Show.

The Maybach brand, which starred in a Jay Z and Kanye West video, represented its ultra-high-end models before being retired in 2012. Now, as rumored earlier this year, Maybach is making a comeback, this time as the Mercedes-Maybach sub-brand, which will serve as a home for Mercedes-Benz ultra-luxury-high-end automobiles. Confused?Continue reading...

automotive

Toyota Reveals Bespoke will.i.am Lexus NX Ahead of Paris Auto Show

Posted by Dale Buss on September 26, 2014 11:10 AM

With fall comes the beginning of the global auto-industry show season, and the Paris auto show is the first major show on the docket, followed by Los Angeles in November. Brands will be rolling out a variety of new models, concepts and high-tech features as they try to goose a still-moribund European market and whet the interest of automotive journalists from around the world.

At an invitation-only preview Thursday night in Paris, Toyota unveiled the highly anticipated Lexus NX model designed with guest 'creative director' will.i.am. As the automaker noted in a press release,

Bearing his name, the special edition NX 200t F SPORT pairs the flair and creativity of will.i.am’s innovative personality with the eye-catching striking angles of the Lexus NX. With cutting-edge on-board technology, a sharply-styled exterior and an aggressive and sporty design, the NX is aimed at younger, urban and more design oriented customers.

Another VIP with big stakes in Paris is Olivier Francois, who is not only chief marketing officer of the Chrysler Group but also global head of the Fiat brand.Continue reading...

automotive

Luxury-Craving Cadillac Exits Detroit for Global HQ in New York

Posted by Dale Buss on September 23, 2014 02:27 PM

From Park Avenue to Madison Avenue, New York is home to the largest concentration of high net worth individuals in North America. So why wouldn't an ambitious US premium brand want to be headquartered there?

That's exactly what Cadillac President Johan de Nysschen was thinking when he persuaded the General Motors brain trust to allow him to break the brand free from its Detroit roots and move the global Cadillac headquarters to NYC's tony Soho district. GM announced today that it's expanding Cadillac into a separate business unit as part of a "strategic realignment" for its flagship brand that also includes the creation of a Cadillac "leadership council" headed by de Nysschen.

"There is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York," de Nysschen said in a GM press release. "Establishing our new global headquraters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experences with premium-brand consumers and develop attitudes in common with our audience."Continue reading...

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