Best Global Green Brands 2014

brand news

Brand News: Abercrombie & Fitch, Tencent, Rovio and more

Posted by Dale Buss on August 29, 2014 09:34 AM

TOP STORIES

Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.

China's TencentBaidu, and Wanda set up e-commerce company to take on Alibaba

Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.

Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.

Walmart looks online for Chinese growth.

MORE BRAND NEWS

Apple tries its midas touch on wearables.

Bud Light faces backlash over town-takeover stunt.

Centerplate faces calls for ouster of CEO after he abuses dog on video.

Dairy Queen investigates possible data breach.

Denny's arrives in New York City with $300 champagne brunch.Continue reading...

auto motive

Amid Overhaul, de Nysschen Leaves Infiniti for Greener Pastures at Cadillac

Posted by Dale Buss on July 11, 2014 03:51 PM

Johan de Nysschen already led a fix of one luxury car brand in the United States and was making progress in repairing another worldwide. So what can he do as the new head of the Cadillac brand?

Expect some boldness from the new leader in dealing with the brand, its products and marketing that hasn’t been seen before from the parade of long-time General Motors executives who have headed up Cadillac lately. De Nysschen isn’t being hired as a me-too kind of steward. Arguably, bringing him on board from way outside GM’s traditional comfort zone is one of the boldest moves that new CEO Mary Barra has made.

In any event, General Motors announced today that it had hired the 54-year-old de Nysschen to run its luxury brand beginning September 1 after months of instability in the top job. The company poached him from Nissan, which hired de Nysschen two years ago to elevate the Infiniti brand from also-ran status to powerful global competitor.Continue reading...

brand news

Brand News: Amazon, Infiniti, Applebee's and more

Posted by Dale Buss on July 11, 2014 09:41 AM

TOP STORIES

Amazon is sued by FTC over in-app purchases by children and seeks federal approval for testing of 50-mph drones.

Reynolds American is in merger talks with Lorillard to create No. 2 tobacco company.

Johan de Nysschen leaves Infiniti; could Cadillac be his next stop?

Applebee's files trademark for "No Tech Tuesday" as it rolls out tabletop tablets nationwide. 

Volkswagen halts sales of new Golf and GTI to check safety defect.

MORE BRAND NEWS

Airbus promises 14 percent fuel-efficiency boost in new wide-body jet.

Alibaba starts to move down path toward IPO.

Crumbs Bake Shop may get financial rescue lifeline.

Dum Dums creates drumming app.

Exxon spars with state of Pennsylvania over fracking.

Fiat re-ups partnership with “Funny Or Die.”Continue reading...

brand news

In the News: Nestle, PepsiCo, Twitter and more

Posted by Dale Buss on January 21, 2014 09:08 AM

In the News

Nestle opens world's first Kit Kat boutique in Tokyo as Cadbury keeps fighting candy bar's trademark shape in UK.

PepsiCo axes stevia-sweetened Gatorade products as Mtn. Dew plans big spending boost behind Kickstart and Diet Dew.

Twitter makes racial diversity an ad-selling point.

AT&T plans to take orders this week for new flexible-screen smartphone from LG.

Build-a-Bear appoints new CMO and "brand bear."

Burger King wins free primetime Super Bowl radio ads in UK.

Facebook sees leveling off of decline in teens.

Ford embarks on quality push in time to improve before important '14 product launches.

Infiniti eyes bolder sub-brand.

Intel sells under-developed online-TV line to Verizon.

Jeep eyes 37 percent sales boost this year as feds end controversial recall investigation of Grand Cherokee and Liberty models.Continue reading...

brand news

In the News: HP, China Mobile, Cadillac and more

Posted by Dale Buss on January 15, 2014 09:21 AM

In the News

HP sets to announce two large smartphones today.

China Mobile receives 1.2 million iPhone pre-orders.

Cadillac updates its crest. 

Axe strikes a more earnest tone in advertising.

Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.

Charter woos Time Warner Cable shareholders.

Coca-Cola releases interactive mini-bottles to honor World Cup.

Daimler wins as US Supreme Court throws out Argentine human-rights suit.

Dunkin' Donuts focuses on expansion and one-to-one marketing.

Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.

Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...

detroit auto show

At 25, Infiniti Brand Is Still Trying to Get Off the Dime in US and Globally

Posted by Dale Buss on January 14, 2014 01:42 PM

Infiniti's owners, Nissan, may have hoped their growth concerns would be solved when the automaker hired Johan de Nysschen away from Audi of America to helm the luxury Infiniti brand worldwide. But so far de Nysschen hasn't been able to effectively apply his old magic, and Infiniti's growth has stalled while other premium marques have continued to accelerate.

De Nysschen appeared at the North American International Auto Show in Detroit today to declare that Infiniti's plans to grow dynamically have not waned and that the brand intends to ride a combination of robust new vehicles bearing a fresh design language, new powertrains and more significant presence in new markets to greater success.

Infiniti willl "move well beyond 500,000 units by 2020" in worldwide sales, de Nysschen declared at the show, which is actually somewhat short of the 600,000-unit goal that was reported for the brand when it hired the accomplished auto chief from a great tenure leading Audi to annual double-digit sales gains in the US for several years running.Continue reading...

auto motive

Nissan Hopes Diplomacy Holds, Tech Entices as It Again Pursues Growth Targets in China

Posted by Dale Buss on December 6, 2013 07:14 PM

Nissan is crossing its fingers that its renewed growth in China won't be sabotaged again by geopolitical shenanigans in the East China Sea. But that's not all the Japanese brand is doing: Nissan is pursuing distinct new strategies for the low and high segments of the world's largest auto market, and elsewhere.

Overall, Nissan has forecast that its growth in China will outpace industrywide sales growth there for the first time in three years as consumers return to Japanese brands after Chinese auto buyers abandoned Nissan, Toyota and Honda in droves last year when a diplomatic row erupted between Japan and China over disputed islands and surrounding waters.

"Fortunately to date, we haven't seen the recurrence of the uproar in demonstrations and the violence targeting Japanese companies that happened" then in China, Joseph Peter, Nissan's CFO, told Bloomberg.Continue reading...

auto motive

Infiniti Finally Turns To China, Japan in Quest for Bigger Piece of Premium Market

Posted by Dale Buss on November 19, 2013 03:57 PM

When Renault-Nissan CEO Carlos Ghosn recruited Johan de Nysschen to head the Infiniti brand last year, he wanted his new recruit to accomplish much the same for Nissan's luxury brand as de Nysschen had done in turning around the fortunes of Audi in the US market. Only Ghosn wanted it done on a global basis.

Some of the results of de Nysschen's disruptive new strategy have become evident now, as Infiniti newly targets both China and its home country of Japan as it attempts to achieve Ghosn's target of 10 percent of the world premium market by 2020.

In China, de Nysschen told Bloomberg, BMW, Mercedes-Benz and his old employer, Audi, "have become so successful that they've become almost a little bit ubiquitous. They're everywhere. And this is where we see a big opportunity with this new emerging premium consumer, to offer them an alternative, reinvent the notion of exclusivity."Continue reading...

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