Posted by Sheila Shayon on August 22, 2011 10:13 AM
Infolinks launches the first and only self-service In-Text Advertising Marketplace today, enabling brands to create targeted campaigns in minutes, and delivering them across 250 billion web pages to reach over 350 million unique visitors monthly.
In-Text Advertising, the next iteration of Google Adwords which displays contextually relevant ads in a bubble when double-underlined links are moused-over, has a higher average CTR than traditional search advertising, the company says. They claim real-time contextual targeting matches advertisements to website content at the moment the reader is most engaged and receptive, and revealed only when the consumer opts-in.
We spoke with Tomer Treves, CMO of Infolinks.Continue reading...