social media watch
Posted by Sheila Shayon on May 22, 2013 05:36 PM
The Facebook generation is so over Facebook, according to a new report from the Pew Research Center.
After surveying 802 teens, ages 12 to 17 about their online habits, it turns out that Facebook has become a "social burden." "While Facebook is still deeply integrated in teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own."
While 94 percent of teens are maintaining their Facebook accounts, more and more continue to migrate to Twitter and Instagram as largely parent-free zones that give them a greater ability to freely express themselves. According to the survey, 11 percent of teens had Instagram accounts, 5 percent have Tumblr accounts and 7 percent have accounts on Myspace.Continue reading...
Posted by Sheila Shayon on May 21, 2013 04:46 PM
In what was quite an eventful day for the aging internet company, Yahoo announced significant changes to Flickr at a media event in New York City on Monday—a perfectly timed distraction from concerns buzzing over its same-day Tumblr acquisition.
As announced at the press conference and on its blog, Flickr is back after a rough ride with a new design, photo-centric layout and one full terabyte of storage—way more than most users could ever use. “Given the odd nature of most photo sharing services, you are either limited to a few dozen gigabytes or, in the case of Instagram and other mobile services, an unstated upper limit that is not part of the marketing collateral. While I don’t doubt that Google or Facebook could make the terabyte claim in the near future, being first to market with this particular feature is an important milestone," TechCrunch notes.
Acquired by Yahoo in 2005, the service has since spoiled under Yahoo's rule, however CEO Marissa Mayer said she received an abundance of requests to improve the serice when she took the helm last year. “Flickr was once awesome, and it languished... now we want it to be awesome again," Mayer said in a press announcement. The service reaches 89 million people who have contributed over 8 billion photos, and with the new improvements, the service is bound to attract many more.Continue reading...
let's make a deal
Posted by Mark J. Miller on May 20, 2013 12:22 PM
In what Yahoo hopes to be a life-altering deal, the aging internet company acquired social media site Tumblr for $1.1 billion, affectively gaining the attention of millions of users that visit Tumblr monthly (that is, if they all don't jump ship first).
Purchase rumors began to swirl last week after the company's CFO Ken Goldman spoke of Yahoo's "aging demographic" and their need to be "cool" again. With the acquisition now official, Yahoo will suddenly be knee deep in the content-consuming, uber-engaged millennials that it craves, but the question is whether Tumblr's core users will stick around for fear that Yahoo will alter the blogging site—or whether advertisers and brands can handle the rough-and-tumble world of Tumblr.
However, CEO Marissa Mayer was quick to assure users (with her first Tumblr post, of course; she also launched her own Tumblr and showed a sense of humor over the "WFH" debate) that Yahoo would "not screw it up" and had no plans to tamper with the site or its crew. Mayer's post, in the copyright-flouting spirit of Tumblr, used an image that without first getting its creator's permission.
Founder David Karp—who is slated to become Forbes' youngest billionaire—will remain at the head of the company along with his team. According to Mayer, it seems the only major plans Yahoo has for Tumblr (besides not screwing it up) are more opportunities for native advertising (aka advertorials or sponsored content, which Karp & Co. have been testing in the wake of earlier stumbles) in addition to implementing Yahoo search on Tumblr to start mining all that juicy millennial user data.Continue reading...
let's make a deal
Posted by Sheila Shayon on May 17, 2013 03:39 PM
As it explores new revenue streams and strategies to build out its web platform, Yahoo may be looking to invest in a platform that is sure to bring it plenty of the millennials it craves.
According to a report by All Things D, sources close to Yahoo! have said that the company may be considering a "strategic investment in or outright buy" of social blogging mecca Tumblr. After all, the startup, which is valued around $800 million, is one of the most popular social platforms and has become increasingly a part of branding arsenals as companies take advantage of its photo-heavy community.
Update: The acquisition was approved by Yahoo's board on Sunday, and announced via a press release, David Karp's Tumblr post and Marissa Mayer's first Tumblr post on Monday morning. The tl;dr version: Yahoo promises to leave the Tumblr brand independent and "not screw it up," leaving Karp as CEO and its staff intact. Yahoo will get access to Tumblr's 300 million monthly unique visitors; Tumblr gets the backing to continue its product roadmap and Karp's vision.Continue reading...
Posted by Mark J. Miller on May 9, 2013 03:42 PM
Trying to understand what’s actually in a cell-phone contract can get a little hairy, but consumers in Orlando, Tampa and Houston won't have to bother now that AT&T has launched its new, prepaid wireless phone service, Aio.
There is no annual contract involved in the new plan, which AT&T plans to roll it nationwide in mid-June, according to Fierce Markets.
According to AT&T's press release, the brand name (pronounced as a cheery "A-O") "encapsulates Aio’s brand promise: simply, delightfully, more."
“We talked with no-annual-contract customers and created our service around what they want. They want simple, easy plan choices with unlimited offers; first-class service at affordable prices; great devices; nationwide voice and data coverage; and no annual contracts. Today’s wireless customers don't want to compromise,” stated Jennifer Van Buskirk, president of Aio Wireless. “We are set up to win over value-conscious customers who are increasingly moving towards smartphones and mobile broadband."Continue reading...
Posted by Dale Buss on May 7, 2013 09:15 AM
Adobe abandons boxed software for the cloud.
Samsung keeps hammering Apple in new ad strategy for Galaxy S4.
Tim Tebow tops Forbes' new list of most influential athletes.
Acer plans to launch windows tablet in June.
Aereo asks judge to prevent new lawsuits by CBS.
Audi considers building plant in Brazil but seeks clarity from government.
Disney plans new Star Wars games through Electronic Arts.
Estee Lauder sets sights on big September fragrance launch.
Facebook made the Fortune 500 list for the first time.Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
Posted by Sheila Shayon on April 22, 2013 05:46 PM
As brands around the world celebrate Earth Day, it is becoming more apparent that creative, effective marketing will be a vital factor in the adoption of green consumer products and practices. Years have passed since terms like "green" and "sustainability" became part of the lexicon, but little has changed when it comes to consumer behavior that effects the environment. Joel Makower, author and chairman of GreenBiz Group blames "half-hearted, humorless and uninspired," marketing efforts that push "underwhelming, overpriced, inconvenient, ineffective or unavailable," green products.
Initiated in 1970 by Denis Hayes, 20 million Americans gathered for peaceful demonstrations in favor of environmental reform. Today, more than one billion people in nearly 200 nations recognize Earth Day and its goals. This year's Earth Day theme revolves around climate change and all those affected by it, from "a man in the Maldives worried about relocating his family as sea levels rise," to "the orangutan in Indonesian forests segmented by more frequent brushfires and droughts."Continue reading...