2014 Brandcameo Product Placement Awards

on the road again

No Men Allowed on Some Hotel Floors

Posted by Mark J. Miller on December 10, 2013 07:01 PM

Women are on the move, and some sectors of the hotel industry are going the extra mile to make sure they’ve all got a nice, safe place to lay their heads.

Small Luxury Hotels of the World, which has more than 520 hotels in 70 countries, had a 53 percent rise in single occupant females booking rooms from 2011 to 2012, the Daily Mail reports. And the trend is expected to continue. Women represented “the most important and fastest growing segment of the travel market in terms of both leisure and business travel,” the Mail notes. 

InterContinental Hotel Group’s Crowne Plaza hotels have jumped on the trend since 47% of its guest population is now female; now the chain offers women-only floors at some of its locations that feature such things as “special bath salts and body products, a magnifying mirror, nail polish, nail files and a curling iron” in the rooms, according to USA Today. Continue reading...

brand news

Brands to Watch: Schwarzenegger, Palin, Facebook and more

Posted by Shirley Brady on May 10, 2011 06:30 PM

Brands to Watch

Maria Shriver (who recently hinted she's in transition) and Arnold Schwarzenegger prepare to divorce as he announces movie comeback and their son Patrick responds on Twitter.

Bristol Palin lands reality show on History Channel's BIO cable channel.

Facebook asks to be exempt from US political advertising rules.

Audi launches roadside assistance app.

Australian advertisers face opposition on self-regulation and children's marketing.

BMW launches eBay store in the UK.Continue reading...

china breaking

Groupon's Super Bowl Rebound Romance: China

Posted by Sheila Shayon on February 21, 2011 01:00 PM

The march of brands into China continues apace: Facebook is pursuing its billion-user dream by courting Baidu, luxury brands such as Marni and Armani are not only opening stores but e-commerce sites, and InterContinental is developing a hotel brand specifically for China.

Among the most closely-watched China entrants: Groupon, which is bouncing back from its Super Bowl fumble in the US to banking on a bright and shiny future with China.Continue reading...

brand news

In the News: Borders, Sanofi-Genzyme, Lance Armstrong and more

Posted by Dale Buss on February 16, 2011 09:00 AM

In the News

Apple's new app store subscription policy gets pushback from Rhapsody.

Bauer and Conde Nast seek new UK revenue opportunities.

Bernie Madoff's first prison interview claims banks "must have known."

Borders files for bankruptcy.

Coca-Cola disputes NPR's secret recipe claim.

Costco squabbles with Coca-Cola over pricing.Continue reading...

Boutique Hotel Brands Lure Travelers

Posted by Barry Silverstein on July 29, 2010 06:00 PM

It seems as if hotels have figured out at least one way to work around a challenging travel market -- create distinct brands that offer something different.

A North American hotel customer satisfaction report just released by J.D. Power and Associates shows that, over the past year, travelers are happier when they stay in newer boutique hotels as opposed to traditional branded hotels.Continue reading...

brand roadmaps

InterContinental Hotels: No Reservations About Branding

Posted by Barry Silverstein on July 6, 2010 11:00 AM

Hotel groups are putting the power of branding to work, both to differentiate one hotel brand from another, and to distinguish each brand so that it has its own special, unique appeal.

No one knows that better than CEO Andrew Cosslett of InterContinental Hotels Group, owner of such leading hotel brands as InterContinental, Crowne Plaza, Holiday Inn, and Hotel Indigo.

Cosslett says hotels recovering from the weakened worldwide economy now need to rely on "brand strength."Continue reading...

brand news

Sesame Street Comeback; BP's Big Day

Posted by Shirley Brady on May 26, 2010 08:00 AM

Revamped Sesame Street counts highest ratings in years.

BP-owned Alaska pipeline closes post-spill (and Obama criticism of Gulf mess, though Brits are forgiving) as BP attempts "top kill" today.

Facebook today announces privacy rollback. Watch this space.

Unilever's €1.28 bln purchase of Sara Lee unit delayed on antitrust concerns.

P&G CEO Bob McDonald discusses "billion new customers in five years" plan.Continue reading...

lap of luxury

VENU Hotel Brand Aims for "Contemporary Lifestyle"

Posted by Barry Silverstein on May 3, 2010 11:40 AM

As the global economy recovers, hotel chains continue to look for creative ways to stand out. It isn't enough to provide a comfortable bed in a clean room nowadays. Hotels need to appeal to a traveler's lifestyle and offer something unique that makes a stay memorable, whether the individual is traveling for business or pleasure.

That's why Jumeirah Group, a luxury hotel chain based in Dubai, is launching a new hotel brand called VENU Hotels later this year. In announcing the brand extension, Jumeirah calls VENU Hotels a "contemporary lifestyle five-star hotel brand" that will express "the local soul for those who seek a sophisticated immersion in the destination."

In recent years, hotels chains have trended towards lifestyle brands.Continue reading...

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