It’s hard to believe that American Express is celebrating its 163rd birthday today, as the iconic brand continues a spry and active presence, pushing boundaries in social media while as fresh and enduring as those half its age. Case in point: its #163candles hashtag on Twitter today.

Just last month, the blue chip brand teamed with that whippersnapper on a social commerce experience that turns Twitter hashtags into purchases. The sync and tweet with #hashtags lets users buy $25 American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360.

"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, SVP Digital Partnerships and Development. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."Continue reading...

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