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Brands Find Sustainability Moving to the Top of Major CSR Initiatives

Posted by Sheila Shayon on October 27, 2014 12:34 PM

Maximizing shareholder value has a new handmaiden: sustainability. And corporate social responsibility is her mirror.

“Social responsibility should be viewed through the lens of maximizing shareholder value,” commented The Wall Street Journal’s Bruce Nolop. “It’s no longer a 'nice to have.' It’s a strategic imperative."

No matter the industry, it’s increasingly clear that sustainability can drive profit, as Chris Humme, CMO of Schneider Electric, notes. He cites Intercontinental as a prime example of how green practices can lower costs—the hotelier has reportedly saved $30,000 a month at just two San Francisco hotels by micro-managing peak power.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand news

In the News: Amazon, Disney, Mercedes-Benz and more

Posted by Dale Buss on March 20, 2012 09:02 AM

In the News

Amazon acquires Kiva Systems for warehouse automation.

Apple sold 3 million new iPads in first 3 days, while legal handling of iPad China trademark dispute questioned, while app developers favor iOS platform.

AstraZeneca abandons experimental antidepressant.

Bed, Bath & Beyond deals with radioactive scare.

Cheesecake Factory revamps menu.

Chevron faces troubled waters after spill off Brazil.

Disney writes down John Carter as flop.

GM faces labor push-back in Europe.

Gap opens first store in South Africa.Continue reading...

brand news

In the News: USPS, Starbucks, Amazon & more

Posted by Shirley Brady on September 5, 2011 08:45 AM

In the News

The United States Postal Service is on the brink of financial collapse, reports the New York Times.

Starbucks CEO Howard Schultz hosts political town hall on Tuesday.

Amazon.com tests a site redesign as founder Jeff Bezos sees spaceship misfire.

American Apparel is in talks to raise up to $160 million in financing.

Apple retains appeal without Steve Jobs, while iconic designer Jonathan Ive stays on.

Baidu launches app store.

China’s Bright Foods looks to Australia for growth.

Cisco is accused of abetting Chinese government in Falun Gong crackdown.

CW marketer Rick Haskins attracts attention with provocative campaigns.

Domino's Pizza wants to be the first fast food joint on the moon (offer only good in Japan).

Glee star Heather Morris criticized for domestic violence-themed photo shoot.

Google Doodle pays tribute to Queen's Freddy Mercury.Continue reading...

brand news

In the News: AT&T, BP, J&J and more

Posted by Dale Buss on March 30, 2011 09:00 AM

In the News

ABC finds that Dancing With the Stars rates — ahead of President Obama’s Libya speech.

Aldi thrives in opening urban locations in the U.S.

Amazon beats rivals into the cloud.

Apple’s iPad could one day be charged by the human heart.

AT&T sees 4G issues, girds for T-Mobile deal scrutiny.

BP is making death settlements in the Gulf oil spill beginning at $8 million per person.Continue reading...


Hotels Swap Brands to Refresh Local Properties

Posted by Barry Silverstein on March 17, 2011 12:00 PM

As the W Hotel officially opened its first property in London last night with a bash that included a performance by Mick Jones and Roger Daltrey (a pre-opening sneak peek shows its Leicester Square surroundings, above) another trend is sweeping the hotel world.

Rather than opening new properties, major hotel brands are using a new strategy to grow. Squeezed by rising costs and tight credit, they're "reflagging" or rebranding to convert an existing hotel property to be part of a different brand family.Continue reading...

brand news

Brands to Watch: Dell, Disney, HP, IBm

Posted by Shirley Brady on August 10, 2010 06:15 PM

BP's final plug to seal Gulf well is delayed by weather as Italian Vogue's oil spill-inspired fashion shoot comes under fire.

Dell announced Streak, a $300 tablet that will go on sale on Wednesday, while HP's tablet will become available in the new year.

Disney posts better than expected quarterly earnings—except at staycation-hit theme parks—thanks to movies and ESPN.

Holiday Inn relaunch is driving revenue for Intercontinental Hotels.

IBM is optimistic about sales growth through the end of this year.

iPhone owners are a randy bunch, according to a dating website study.

JetBlue refuses to address Facebook queries about irate attendant Steven Slater, whose attorney said he quit and slid "because it was there."

James Bond fans raise hopes as MGM nears a deal with Spyglass Entertainment to run the movie studio after it restructures some $4 billion in debt.

Netflix $1 billion deal to stream movies (starting Sept. 1) with Epix premium channel in the US raises questions about Starz premium TV brand.

Research in Motion is sharing "some codes" for BlackBerry data with Saudi Arabia officials, Reuters hears.Continue reading...

brand loyalty

Chase and InterContinental Tap VIP Crowdsourcing

Posted by Barry Silverstein on July 15, 2010 01:30 PM

In a sign that brands are not only listening to consumers but acting on their suggestions, Chase Card Services, a division of JPMorgan Chase, along with InterContinental Hotels, has launched a credit card designed by frequent travelers.

The Priority Club Select Visa was developed using direct feedback from consumers received through a private online community made up of members of Priority Club Rewards, the loyalty program of InterContinental Hotels Group.

Chase and IHG, partnering with branded community-builder Communispace, created a private online forum where they could have direct and ongoing conversations with customers in real time.Continue reading...

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