Posted by Sheila Shayon on August 13, 2012 10:05 AM
Canada's upscale yogathletic brand lululemon has a younger sibling: ivivva athletica, a dance-inspired activewear label for girls and teens that has been dipping a pointed toe in the tween/teen market with a modest debut in Canada and a co-branded line with Disney.
The younger brand has been available in lululemon’s hometown of Vancouver and in Calgary, and this summer has been quietly slipping south of the border to the US via showrooms (not full-blown stores) to test the waters in Bellevue and Seattle, WA, plus Boston, Los Angeles, Chicago and New York.
“A note to all of our amazing + loyal ivivva girls: an ivivva SHOWROOM is a little different from an ivivva STORE," a blog post explains. "A showroom is a small space that we open in new cities to show a few pieces of our product line. It is the perfect place to go to get decked out in all of your core essentials and try on all of our sizes so you know what size to order in all of the crazy colours online! And, if you want more, you can always purchase online using the iPads in our showrooms.”
Parent company lululemon athletica, of course, is the yoga-inspired athletic apparel lifestyle brand that, while a little overreaching to some observers, has certainly raised the barre in technical fabrics and functional designs, not to mention in convincing women to pay a premium for yoga pants. But will lululemon moms stretch their wallets as wide for their dance-, track- and gymnastics-obsessed daughters?Continue reading...
Posted by Stephanie Startz on November 27, 2009 07:00 AM
For the latest Black Friday Live! updates from Abe Sauer, tune in to brandchannel all day.
Google will launch its own smartphone brand. [Mobile News Direct]
Seeking growth, Cadbury will increase advertising in India. [Warc]
HSBC returns focus to Hong Kong business. [NY Times]
The last Pontiac rolled off the assembly line Wednesday. [Detroit News]
Fearing sluggish sales, retailers ramp up online savings offers. [WSJ]
M&A activity on Wall Street can be a good thing or a bad thing. [WSJ]
(More headlines: UK "family brands," Lululemon, Taobao.)Continue reading...