Posted by Abe Sauer on August 22, 2012 04:02 PM
Hollywood has long embraced motorcycling leathers brand Belstaff. And now, Belstaff is officially doing the same.
"Luxurious irreverance [sic]" is how Belstaff's Facebook page describes its l2012 Autumn Winter campaign featuring Hollywood star Ewan McGregor. But even as Belstaff embraces a silver screen spokesman and has one of its most prolific, blockbuster product placement years ever, the brand could be doing a great deal more to capitalize on its success. Continue reading...
Posted by Dale Buss on July 31, 2012 09:01 AM
GM has new CMO tout Chevy relationship with Manchester United, after changing the terms, as pundits make recommendations on GM's way forward.
Chick-fil-A brand perception drops in wake of LGBT controversy.
Anheuser-Busch InBev sees North American drag on results.
Apple gets knocked for new "Genius Bar" Mac TV campaign as company mulls uses for corporate cash hoard.
BP posts weak earnings.
Chobani celebrates success that led to Team USA sponsorship.
Chrysler earnings leap on U.S. gains.Continue reading...
Posted by Dale Buss on September 13, 2011 09:00 AM
Alibaba takes on Baidu for dominance in China.
Android rises to #2 smartphone platform in Europe.
Apple ponders disposition of its cash horde.
California Pizza Kitchen plans brand revival.
Cochlear recalls line of ear implants.
Deutsche Bank launches Autobahn App Market.
Ford unveils new three-cylinder EcoBoost engine at Frankfurt auto show.
GameStop to sell branded gaming tablet.Continue reading...
Posted by Sheila Shayon on September 9, 2011 12:29 PM
Plum TV appears to be dying on the vine — and on the Vineyard, as the lifestyle channel geared at America's playgrounds of the wealthy is in the pits of despair.
Luxury-lifestyle maven Jerry Powers just resigned as CEO of the company, citing mismanagement that hemorrhaged "millions" of dollars being the final straw.
“You’ve got a board with billionaires looking over employees whose checks might not clear,” he commented to the Miami Herald, adding that “after I started, the board gave us $4 million. But they didn’t tell me about the $6.7 million in unpaid bills. The board put in another $5 million this year, and that ran out two weeks ago. On Thursday (Sept. 1), the board refused more funding.”
Powers took over the reins at Plum 10 months ago, the company’s third CEO since Plum co-founder Tom Scott, who parlayed his fortune as the founder of Nantucket Nectars beverage brand into starting the Plum media company aimed at America's idle rich.Continue reading...
Posted by Dale Buss on August 29, 2011 01:58 PM
With his campaign to deprive incumbent politicians of corporate campaign contributions until they get the federal-debt issue right, Howard Schultz has certainly added to the increased noise by executives yammering about what's wrong with the American economy, and what to do about it. And at a time of continued economic distress -- including stubbornly high unemployment and the threat of a double-digit recession -- many CEOs aren't just talking. They're also putting -- or not putting -- their money and companies' resources where their mouths are.
Take Schultz and his simpaticos. “We’ve touched a nerve,” the Starbucks CEO said in an interview with TheWrap last week. "There’s such a groundswell of disappointment and concern with regard to the leadership in Washington and crisis of confidence that we have.” He called for a suspension of donations to all incumbents, including President Obama, and dozens of other CEOs have signed on to Schultz's pledge, including Tim Armstrong of AOL and Mickey Drexler of J. Crew. Schultz doesn't even want politicians on vacation until they get the nation back on a viable fiscal path.
But at the same time, another renowned CEO, Warren Buffett of Berkshire Hathaway, made a tacit -- but very clear -- expression of confidence in the Obama administration last week by plunking down $5 billion to invest in and help the Bank of America through a rough patch. The renowned financier also promised to hold a big fundraiser in New York next month for the beleaguered president, who at some point last week interrupted his Martha's Vineyard vacation to call Buffett, presumably to thank him for his support. Of the same accord seems to be a new TV advertisement by Midwestern stalwart Fifth Third Bank, which says, "We're not waiting for the economy to improve -- we're helping businesses to make it happen."Continue reading...
Posted by Dale Buss on August 4, 2011 09:00 AM
Accenture drives social business adoption through gamification.
Amazon battles U.S. states over taxes.
Bally expands to India.
Banco Popular expands rebranding to Popular Inc.
Canada sees online ad revenue exceed print for the first time.
Cargill recalls 36 million pounds of turkey products.
CNN finds host Piers Morgan coming under parliamentary pressure and accusations by Heather Mills over hacking.
Coca-Cola joins brands testing cloud-based in-text social advertising.
comScore acquires analytics firm AdXpose.
Dunkin' Donuts rolls out Keurig single-serve cups, with Starbucks to follow.Continue reading...
Posted by Shirley Brady on August 1, 2011 01:00 PM
Gap is turning to storytelling in its new global campaign, promoting its 1969 premium denim collection with "real people" (to start with, the team behind the collection, at its Los Angeles denim studio) and some other local touches, including tapping into the mobile truck craze and even featuring the studio's resident dog.
The first major campaign by the brand's new CMO, former Ogilvy exec Seth Farbman, the "1969: L.A. and Beyond" campaign aims to tell "the story of its 1969 fall collection from the inside out. Starting with the personalities behind the denim, 1969: L.A. and Beyond gives a transparent look at the designers and how they come together each day to create the latest in denim fits, fabrics and washes. Taking it from the studio to the real world, the campaign also shows how the denim comes to life in various cities by the people who wear it."Continue reading...
Posted by Abe Sauer on April 13, 2011 12:30 PM
The new J.Crew catalog features a photo that has raised the ire of some conservatives who see it as an affront to traditional "family values." The photo, part of the regular Jenna's Picks feature, this month called "Saturday with Jenna," depicts the brand's president and resident design guru painting her son's toenails pink (above).
The image outraged well-known psychologist Keith Ablow, who took to Fox News to scold J.Crew, saying "Yeah, well, it may be fun and games now, Jenna, but at least put some money aside for psychotherapy for the kid—and maybe a little for others who’ll be affected by your 'innocent' pleasure."
This morning, the tempest in a pink teacup led to a "gender discussion" on the CBS Early Show featuring a psychologist as one of a trio of concerned moms. Oh yeah, it's on.Continue reading...