At the Movies: J. Edgar, Happy Feet 2, The Descendants and Some Vampire Flick

Posted by Abe Sauer on November 18, 2011 06:01 PM

There's a little movie opening this weekend. Titled Sunset or Daybreak or something like that, it's about vampires falling in love with humans in rural Washington state. With a concept like that, how popular can it really be? Anyway, we'll have more on that foggy fangfest on Monday.

There is one other film opening this weekend about hip non-humans living in extreme weather conditions.Continue reading...


Handwriting Analysis of 'J. Edgar' Movie Marketing Finds a Forgery

Posted by Abe Sauer on November 15, 2011 12:02 PM

Clint Eastwood and Leonardo Dicaprio's project about J. Edgar Hoover, the head of the Federal Bureau of Investigation and, in some quarters, America's most powerful man of his time, is off to a respectable start at the box office.

J. Edgar sees "through the eyes of Hoover himself," exploring "the personal and public life and relationships of a man who could distort the truth as easily as he upheld it during a life devoted to his own idea of justice, often swayed by the darker side of power." It's a bio-pic that boasts an undistorted look at American history.

But would J. Edgar himself, using tools he introduced to the FBI, have identified the film's marketing materials as a forgery?Continue reading...


At the Movies: Adam Sandler Builds A Product Placement Joke With "Jack and Jill"

Posted by Abe Sauer on November 11, 2011 05:55 PM

Of the handful of movies opening this weekend, only one -- Adam Sandler's "Jack and Jill" -- has anything to offer the practice of product placement. But that one promises to make up for all the others.

This year has already seen one product-packed Adam Sandler movie. February's "Just Go With It" featured nearly 50 brands, from YSL to Budweiser to Pizza Hut and Pepsi to Sony Ericsson.

And sure, the best Adam Sandler movie jokes now appear in the reviews before the film's release, but in the last 13 years the actor/producer has 12 $100-million films. So when Adam Sandler farts, brands listen. Continue reading...

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