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tech innovation

Apple Expands Reach, From Detroit to the White House to a Galaxy Far, Far Away

Posted by Sheila Shayon on February 16, 2015 11:24 AM

As curiousity grows about Apple's plans in the automotive space (with Titan project details leaking out and already inspiring Taiwan's animation wags) and the music space (with a star BBC DJ wooed to Cupertino), the brand's Apple Pay mobile wallet just received a big boost from none other than the US president.

Apple CEO Tim Cook took center-stage at the White House cybersecurity summit at Stanford University last week with this clarion call: "Everyone has a right to privacy and security." Cook also called on government to work with business to protect consumers.

"When it comes to the rights of customers and the rights of citizens, it's important to realize we're all talking about the same people," Cook stated, according to CNET. "We owe them nothing less but the best protections that we can possibly provide by harnessing the technology at our disposal and working together...We must get this right."Continue reading...

viral buzz

J.J. Abrams, Disney and Lucasfilm Sweeten Star Wars: Force for Change

Posted by Michael Waltzer on July 21, 2014 12:14 PM

Who wouldn't love to become part of the world of Star Wars? Fans of the hit movie franchise directed by George Lucas now have the chance to be cast in the next J.J. Abrams-helmed installment, while at the same time supporting a pro-social partnership that will help thousands of underprivileged children around the world.

The initiative is called Star Wars: Force for Change, which Lucasfilm owner Disney has already committed $1 million to, and fans can contribute directly through the Omaze platform.

These contributions will support UNICEF's Innovation Labs and other projects, such as portable, solar powered learning kits that will provide underprivileged children access to educational materials, mobile phone application development to help children reunite with their families during emergencies, and a text messaging solution that will provide infant medical test results from clinics in half the time.

With free entry or a donation (strongly encouraged), the chance to be a part of the Star Wars universe becomes real.Continue reading...


Super 8 Loves the '80s, Spielberg with Product Placements

Posted by Abe Sauer on June 13, 2011 01:00 PM

When it comes to product placement, Super 8's very name, like Gran Torino or Harley Davidson and the Marlboro Man, is itself a product. In 1965, Eastman Kodak created the video format that would come to dominate amateur movies for a decade. Even though Kodachrome itself has been discontinued, Super 8 formatted film is still widely made, if not widely available. 

Executive produced by Steven Spielberg, Super 8 is billed as a homage to Spielberg's Amblin Entertainment films of the 1980s. In plot, scope and feel, that's certainly the case. Even when it comes to product placement, Super 8 tips its hat to Spielberg's legacy.Continue reading...

social marketing

7-Eleven Promotes 'Super 8' via Foursquare

Posted by Sheila Shayon on June 7, 2011 11:30 AM


The marketing campaign for Super 8, the sci fi blockbuster from Steven Spielberg and J.J. Abrams that opens Friday, just keeps heating up. The teaser above, an exclusive on MTV.com, has Joel Courtney, Elle Fanning, Kyle Chandler and their friends witness an epic train crash, sure to change the lives of every witness and all the small town inhabitants living nearby in Ohio.

In a heavenly triumvirate, 7-Eleven is joining forces with Foursquare to send someone into near-orbit space as part of a location-based promotion where customers can check in as often as once every three hours at any 7-Eleven store, in as many different stores as they like, with an ongoing tally on Slurpee and 7-Eleven's Facebook fan pages and Twitter.Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

social media watch

Twitter Exclusive: Paramount Releases Super 8 Trailer

Posted by Shirley Brady on March 13, 2011 12:00 PM

Interesting choice by Paramount to release as a Twitter exclusive on Friday the first full-length trailer for J.J. Abrams' upcoming sci-fi thriller (and sure to be summer blockbuster) Super 8.

The trailer was announced by the film's official @Super8Movie Twitter account and promoted with a #Super8movie hashtag. It's hosted on TwitVid, allowing it to be watched within Twitter.

A first for Twitter and a movie studio, the Super 8 trailer racked up more than 1.5 million views on TwitVid within 10 hours on its first day; 48 hours later, it has more than 3 million views.

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