2014 Brandcameo Product Placement Awards

brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

ready for takeoff

Cheap Frills: ANA and AirAsia Launching Budget Airline

Posted by Mark J. Miller on July 22, 2011 02:00 PM

Next time you need to get to Japan but don’t have too much cash in your pocket, you may be in luck.

AP reports that ANA (All Nippon Airways) and Malaysian budget carrier AirAsia are working together to launch a budget airline in 2012 that will serve Japanese domestic travelers as well as international travelers that are flying in and out of Japan.

ANA is Japan’s largest airline but “it has been seeking to strengthen its foothold in the low-cost market amid growing competition,” AP reports. The deal follows news last September that ANA planned to launch a new low-cost carrier in the region.Continue reading...

logo-a-gogo

Zen Palate: At JAL All Old Things Are New Again

Posted by Abe Sauer on March 2, 2011 04:00 PM

Continuing on our airline rebranding theme today, we invite you to cast your mind back 20 years (or so) ago. In those days before the rise of China in the global economy, it was a given that everyone would soon be speaking Japanese and working for one of the Tokyo-based conglomerates that was buying up everything in the world, including the Sears Tower.

The flagship airline on which our new global overlords would convey themselves from one superpower nation to another would be national carrier Japan Airlines, or JAL. Well, things didn't exactly turn out as planned and JAL, once one of the most noteworthy and praised aviation brands, was brought down to earth with a rebranding that clipped its soaring crane. Well, everything old is new again — the bird is back, and ready to ascend with Brand Japan once again.Continue reading...

brand news

Brands to Watch: BlackBerry, HP vs. Dell + more

Posted by Shirley Brady on August 26, 2010 07:00 PM

* RIM falls to 17-month low as India's BlackBerry ban looms; suggests forum to resolve standoff.

* HP tops Dell's bid for 3Par again, this time offering $1.8 billion.

* Toyota and GM are recalling 1.3 million vehicles, impacting GM's Pontiac Vibe and Toyota Corolla and Matrix models.

* Google is testing real-time search - here's the link.

* All Nippon Airways is now Japan's top carrier, knocking JAL to #1.Continue reading...

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