Best Global Green Brands 2014

brand news

In the News: Starbucks, Boeing, Altria Group and more

Posted by Dale Buss on April 26, 2013 09:12 AM

In the News

Starbucks raises outlook after strong second quarter.

Boeing gets clearance for re-launching Dreamliner in Japan and United's planes in May.

Altria Group plans to enter e-cigarette market.

3M cuts outlook as demand sputters.

Amazon outstrips growing profits with growing spending.

Best Buy tries to reduce "pain points" for customers, staff.

Cap'n Crunch launches new YouTube channel for adults.

Exxon Mobil oil output falls again.Continue reading...

brand news

In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

brand bites

Brand Bites: Chrysler and Sprint Spoofs, Lady Gaga Flips Off Fashion, Post-It Wars

Posted by Abe Sauer on September 2, 2011 11:55 AM

Bandit brand pulls ultimate spoof on fellow Michigan native Chrysler with "Imported from Remus" ad for its wood chippers.

Denny's new Mac'n'Cheese Patty Melt will melt your arteries.

On eve of New York Fashion Week, Lady Gaga disses New York Times fashion critic and releases six-part "fashion film" series to promote new single:Continue reading...

brand news

In the News: BNY Mellon Shake-Up, JC Penney Apologizes, Solyndra Stumbles

Posted by Dale Buss on September 1, 2011 08:56 AM

In the News

Amazon to release new album by Blondie as an exclusive.

Apple criticized for China supply chain pollution.

AT&T's T-Mobile setback seen as test case for tougher US antitrust limits.

BNY Mellon ousts chief in shake-up.

BP offices in Moscow continued to be raided by government officials in document search connected to lawsuit.

Bennigan's begins brand-wide overhaul.

Billie Jean King launches USTA-backed arthritis PSA campaign at US Open.

Conde Nast aggregates popular content with Social Sidekick.Continue reading...

brand news

In the News: Grammys, Apple, Motorola and more

Posted by Dale Buss on February 14, 2011 09:00 AM

In the News

Grammys surprises include Esperanza Spalding (whose Wikipedia page was attacked by Justin Bieber fans) and Arcade Fire upsets, Eminem win, Lady Gaga's stage eggsit and sweep for country group Lady Antebellum. More here.

Apple is developing cheaper iPhones.

Boeing passenger jet may benefit from freighter tests.

Chili’s ramps up global growth plans, including Russia.

Chipotle holds down prices despite soaring food costs.  

Chrysler dealers aim to cash in on the Eminem Super Bowl commercial.Continue reading...

customer relationship management

Forrester Shows Where Brands Need to Better Engage Customers

Posted by Barry Silverstein on February 8, 2011 11:00 AM

How do customers feel about their experiences interacting with leading brands? Forrester, a leading independent research firm, analyzed responses from over 7,700 U.S. consumers, age 18 and older, who were asked three essential questions about 154 North American brands in 13 industries:

1. How enjoyable were they to do business with?

2. How easy were they to do business with?

3. How well did they meet your needs?

The answers were fascinating — and somewhat bracing.Continue reading...

holidaze

Retailers: Let Us Now Give Thanks to Facebook, Groupon, Twitter, Whrrl...

Posted by Sheila Shayon on November 23, 2010 05:15 PM

An estimated 138 million shoppers will hit stores this Black Friday, up from 134 million last year, according to the National Retail Federation.

With more consumers getting an early jump on deals online — and skipping stores altogether, with one survey finding that 60% of consumers find Black Friday doorbusters "no big deal" — retail brands are rewriting their holiday marketing playbooks this year, relying on social media in particular to drive sales.Continue reading...

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