Chrysler 200 Leads Charge as Automaker Shifts Focus to Quality

Posted by Dale Buss on April 4, 2012 03:03 PM

The Chrysler Group has posted another spectacular monthly sales result, with March sales up by 34 percent over a year earlier. Americans are buying Chrysler, Dodge, Jeep and Ram vehicles at a recent-record pace, and there appears to be no end in sight for the company's resurgence nearly three years after the U.S. government accepted its carcass and gave it to Fiat.

Yet there is one big cloud that remains for Chrysler amid all the silver linings: product quality. The company has made huge advances in spiffing up its vehicles as it has overhauled its product line over the last few years, especially in improving the materials and finish of amenities and components in its vehicle interiors. But there's much progress still to be made, which is why the company has invested $20 million over the last year to upgrade vehicle quality at the Belvidere, Ill., assembly plant where the new 2013 Dodge Dart soon will begin rolling off the line in volume.

"We are trying to drive a culture change," Jeff Betts, Chrysler's head of quality, told the Wall Street Journal. "Before we tried to downplay problems, because who wants them ending up in your lap. Now if you pont out a problem we shake your hand, say thank you and fix it."Continue reading...


Porsche 911 Makes U-Turn as Everyday Vehicle

Posted by Dale Buss on March 28, 2011 10:00 AM

When is a sports car not a sports car? When it’s a minivan – sort of.

In a new advertising campaign for its slow-selling 911, Porsche Cars North America is repositioning the $78,000-to-$143,000 sports car as an “everyday” vehicle.

Think the 911 is only good for its fantasy-fulfillment chops? Think again.Continue reading...

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