2014 Brandcameo Product Placement Awards

brand news

In the News: LinkedIn, Taco Bell, Facebook and more

Posted by Dale Buss on February 25, 2014 09:23 AM

In the News

LinkedIn launches China site despite risk of censorship.

Taco Bell rolls out breakfast nationwide.

Facebook drops unpopular email service.

Avaya hopes payoff from Olympics is just beginning.

Bitcoin plunges as major exchange goes dark.

BlackBerry launches sub-$200 phone aimed at Asia that is manufactured by Foxconn.

Conde Nast's Self magazine launches frozen foods line. 

Einstein Noah sees CEO resign.

Ford readies smaller Focus engine in fuel-efficiency drive.

JCPenney plans to break new marketing campaign during Oscars.

JPMorgan Chase cuts thousands more jobs.

Jack Daniel's enlists Frank Sinatra.Continue reading...

brand news

In the News: A-B InBev, Volkswagen, General Mills and more

Posted by Dale Buss on January 20, 2014 09:35 AM

In the News

A-B InBev pays $5.8 billion for Korea's largest brewer.

Volkswagen goes on offensive to bolster US product lineup.

General Mills files patent to cut salt and fat in dough.

Chevrolet endangers effectiveness of Manchester United deal by pulling back from Europe.

Dropbox value hits $10 billion.

EPrize rebrands itself as HelloWorld.

GM runs risks in how much new CEO Barra is symbolic.

GMC undergoes an overhaul.

Geely dismisses any concerns about Volvo management.

Hongqi's revival efforts are dashed by low sales in China. 

IBM revives efforts to sell low-end server unit, likely to Lenovo.Continue reading...

brands under fire

McDonald's, Lululemon Among America's Most Hated Companies: 24/7 Wall Street

Posted by Mark J. Miller on January 13, 2014 07:45 PM

One would imagine you'd have to be pretty despicable to land on a "Most Hated" list, or just make some serious PR gaffes. The brands on 24/7 Wall Street's 10 Most Hated Companies in America list did a little bit of both, and this year's winner—McDonald's—may surprise some, but not all. 

In a year that has seen the Golden Arches be the face of the low-wage fight, falling fast-food sales and poor customer service, it isn't really shocking to see one of America's—and the world's—most prolific brands at the top of the list. 

Joining McDonald's in this unfortunate collection is unsurprisingly Abercrombie & Fitch, Electronic Arts, Sears Holdings, DISH Network, Walmart, JPMorgan Chase, Lululemon, BlackBerry, and JCPenney. 

Three of the metrics used to make up the list include customer service, stock performance, and employee satisfaction. The latter is part of what did BlackBerry in, as the company has had to dump a third of its workforce as it continues to bleed insane amounts of cash.Continue reading...

brand news

In the News: Apple, Macy's, New York Times and more

Posted by Dale Buss on October 15, 2013 09:33 AM

In the News

Apple taps Burberry CEO Angela Ahrendts as retail head.

Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday. 

New York Times officially rebrands International Herald Tribune as the International New York Times

Alcatel-Lucent chief warns company may collapse. 

Allstate gives Mayhem the silent treatment on Twitter.

Amazon begins shipping goods from inside suppliers such as P&G.

Argos, a high-street brand, launches its own budget tablet. 

BlackBerry moves to reassure customers with open letter.

Chevy models get support for Siri's eyes-free mode. 

Coca-Cola profits rise on higher sales in North America.Continue reading...

brand news

In the News: Yahoo, Target, Taco Bell and more

Posted by Dale Buss on August 7, 2013 09:01 AM

In the News

Yahoo will debut new logo next month. 

Target acquires online skin-care retailer DermStore.

Taco Bell adds waffle taco to breakfast-menu test.

AOL acquires online-video company Adap.tv

AT&T will replace water-damaged Samsung Galaxy S4 Actives. 

British Airways targets India ex-pats.

Chrysler won't invest in EVs until pricing improves.

Darden faces foodborne-illness lawsuit.

Evian still struggles for relevance in US market.

Facebook gets transparent about news-feed issue.

Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.

GE quits solar panels and sells technology.Continue reading...

brand news

In the News: YouTube, ESPN, JPMorgan Chase and more

Posted by Dale Buss on May 10, 2013 09:20 AM

In the News

YouTube launches paid channels after rumors swirled earlier this week about subscription partners.

ESPN may subsidize wireless-data plans.

JPMorgan Chase is sued by California over credit-card cases.

AT&T returns to chatty kids for Mother's Day ads.

Amazon is reportedly developing a smartphone with 3-D screen.

Caterpillar and union suspend talks.

Chrysler faces uphill climb for Jeep in China.

Costco now offers travel packages to members.

Dell may see rival bid by Carl Icahn group.

Delta sees new terminal as symbol of air-travel makeover.Continue reading...

brand news

In the News: Coca-Cola, Levi's, Lay's and more

Posted by Dale Buss on May 9, 2013 09:15 AM

In the News

Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.

Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.

Lay's reveals chip-flavor contest winner.

Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.

Activision Blizzard warns "World of Warcraft" is losing subscribers.

AT&T severely slashes Facebook Home phone prices.

BT enters British-sports broadcasting.

Claire's IPO will test market for debt-laden companies.

Ford takes over as title sponsor of Detroit's annual fireworks.

Google Maps will reportedly unveil new interface.Continue reading...

ad watch

Chase Tees Up Holistic 'So You Can' Brand Campaign

Posted by Dale Buss on May 6, 2013 01:33 PM

Chase offers a lot of financial products and services, and typically its marketing has focused on spotlighting one or the other. Now, in a new marketing campaign launching today, Chase is taking a more holistic approach by casting itself as a financial problem-solving brand for its customers across the many needs and challenges of life.

"So You Can" is the tag line for the campaign, which is a creative refresh that Chase will use for its existing ad-buy schedule. It's the first comprehensive effort launched by Claire Huang, a bank-industry veteran who recently became JP Morgan Chase's first CMO.

"It's really about giving customers options, telling the story around what we're delivering in a more integrated fashion," Huang told brandchannel. "We have many different products. This has a focus on everyday life, everyday moments. It's a holistic way to show how Chase is delivering for our customers because of what they need.Continue reading...

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