social media watch

Loyal3 Lets Fans Share in Brands' Success Via Facebook Stock Shares

Posted by Sheila Shayon on December 19, 2012 04:08 PM

Should brand fans be able to own a piece of their beloved brands, without any middlemen taking a cut? That's the premise of Loyal3, which offers consumers a Customer Stock Ownership Plan (CSOP) where small amounts of stock can be bought directly from publicly traded companies via Facebook or a website. E.F. Hutton, are you listening? 

The pitch, on their website: “LOYAL3 is built on the simple and yet profound principle that people care more about things they own than things they don’t. We offer a revolutionary web and social media platform that enables public companies to sell their stock directly to customers from their Facebook page or website in just 3 clicks, creating more loyal customers.”

As Reuters notes, users can invest from $10 to a maximum of $2,500 per company per month. By leveraging consumer devotion for companies planning to go public, Loyal3 acts as broker. "People love Target and Coke," says Barry Schneider, CEO of Loyal3. "Why aren't more of them owners of those brands?"Continue reading...

rebranding

Why Liz Claiborne Inc. is Rebranding to Fifth & Pacific

Posted by Mark J. Miller on January 4, 2012 05:07 PM

The Liz Claiborne brand name was sold in November to J.C. Penney so it was inevitable that its parent company, Liz Claiborne Inc., would shed the brand from its name. The inevitable is now official. The 34-year-old fashion company is changing its name to Fifth & Pacific Companies, and will start trading under the ticker symbol FNP in mid-May, in addition to replacing its zippy liz.com corporate domain with fifthandpacific.com.

Claiborne unloaded its Mexx brand in September and then sold its namesake brand to J.C. Penney, along with its Monet brand, two months later for $267.5 million. It also got rid of its Kensie and Dana Buchman brands this fall as it attempted to right its own financial ship. Now FNP is left with three core brands in Juicy Couture, Lucky Brand, Kate Spade, and a sibling in the mens fashion/accessory brand of Jack Spade line, to focus on.

The new corporate identity may recall Gap's Forth & Towne, Gilt's Park & Bond, and Nordstrom's Treasure & Bond, but CEO William McComb argues that the name is a perfect synthesis of the east coast/west coast stable of brands, as it's "where California cool meets New York chic."Continue reading...

get creative

Last Call for AOL's Artist Grants

Posted by Sheila Shayon on September 20, 2010 04:00 PM

AOL's 25th anniversary gift to 25 artists: $25,000 in cash.

As part of its 25th anniversary, AOL is joining the ranks of Huggies and PepsiCo in offering grants for creative innovators – a welcome disintermediation in the laborious process of researching and applying for grants. Final submissions must be snail-mailed and postmarked by midnight tonight, September 20th. Online submissions are closed.

Seeking to support cultural creators of all stripes, twenty-five creative thinkers will be awarded the $25,000 grants as part of the Web giant's 25 for 25 grant program, which itself is part of the portal's year-long Project on Creativity to invite artists and creators (such as UK-based digital artist Matt Pyke, above) to freshen the AOL brand.

Inspired by Chuck Close's philanthropic work in art and arts education, the 25 for 25 advisory board includes Close, designer Andy Spade, AOL CEO Tim Armstrong and other leaders in the arts.Continue reading...

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