Gap Inc-oming CEO Peck Gets His House of Brands in Order

Posted by Sheila Shayon on January 30, 2015 12:23 PM

Retailers are going through tough times in this post-holiday new year. Jones New York is closing, Kate Spade & Company is pulling the plug on its Saturday and Jack Spade stores, Christopher Burch is folding his C. Wonder business—and Gap Inc. raised eyebrows by closing its "smallest brand" with the shuttering of Piperlime's website and NYC store.

It's that last piece that bears watching as Gap Inc.’s new CEO, Art Peck, officially takes the reins on Feb. 1. Peck, the company's former head of digital, growth and innovation, has been quietly rearranging the Gap Inc. house of brands to better compete (and thrive) in an omnichannel world.

As part of the new Peck-ing order, today is the last day for Gap CMO Seth Farbman, following last month's announcement of new brand leaders at Gap and Banana Republic with the elevation of Andi Owen and Jeff Kirwan.

And on Thursday, Gap Inc. revealed that it's eliminating the global CMO title in its brands' org charts—instead, it's focused on the CXO with the naming of Scott Key as its first global head of customer experience.Continue reading...

brand news

Brand News: Gap, Kate Spade, Shake Shack and more

Posted by Dale Buss on January 30, 2015 09:18 AM


Gap and Banana Republic eliminate global CMO roles before Art Peck takes helm as CEO on Feb. 1.

Shake Shack garners IPO price well above expectations—with free burgers tomorrow to thank customers.

Kate Spade & Co. announces closure of Kate Spade Saturday and Jack Spade stores and China JV with Lane Crawford as Jones New York calls it quits.

Jay Z pays $56 million to acquire Aspiro and its Spotify-challenging WiMP and TIDAL music streaming services.

Super Bowl marketing reaches crescendo, as Fiat Chrysler plans three Super Bowl commercials (again) ... Lexus uses pre-game spot to tout new RC F driver's car with radio-controlled tiny cars ... YouTube plans to leverage halftime for streaming ads ... FaceCake demos virtual dressing room ... Russell Wilson has journeyed to big payday ... Mondelez firms up programmatic Big Game ad-buying plan ... and Canadians will finally get to see US Super Bowl ads — but not until 2017. Continue reading...

brand news

Brand News: Lincoln, Apple Pay, Chrysler and more

Posted by Dale Buss on October 27, 2014 09:43 AM


CVS and Rite-Aid reject Apple Pay over conflict with rival retailer-supported technology as Walmart remains on sidelines.

Salesforce aims to boost sales by 20 percent with move into healthcare.

Apple designer Marc Newson crafts a shotgun for Beretta.

Chrysler pronounces 200 ready to "take on the world" in new ad campaign as automaker uses video games in dealer-staff training.

Ford prepares to overhaul Lincoln brand and launches MKC in China as Saturday Night Live spoofs brand's Matthew McConaughey spots with Jim Carrey.Continue reading...

social media watch

Loyal3 Lets Fans Share in Brands' Success Via Facebook Stock Shares

Posted by Sheila Shayon on December 19, 2012 04:08 PM

Should brand fans be able to own a piece of their beloved brands, without any middlemen taking a cut? That's the premise of Loyal3, which offers consumers a Customer Stock Ownership Plan (CSOP) where small amounts of stock can be bought directly from publicly traded companies via Facebook or a website. E.F. Hutton, are you listening? 

The pitch, on their website: “LOYAL3 is built on the simple and yet profound principle that people care more about things they own than things they don’t. We offer a revolutionary web and social media platform that enables public companies to sell their stock directly to customers from their Facebook page or website in just 3 clicks, creating more loyal customers.”

As Reuters notes, users can invest from $10 to a maximum of $2,500 per company per month. By leveraging consumer devotion for companies planning to go public, Loyal3 acts as broker. "People love Target and Coke," says Barry Schneider, CEO of Loyal3. "Why aren't more of them owners of those brands?"Continue reading...


Why Liz Claiborne Inc. is Rebranding to Fifth & Pacific

Posted by Mark J. Miller on January 4, 2012 05:07 PM

The Liz Claiborne brand name was sold in November to J.C. Penney so it was inevitable that its parent company, Liz Claiborne Inc., would shed the brand from its name. The inevitable is now official. The 34-year-old fashion company is changing its name to Fifth & Pacific Companies, and will start trading under the ticker symbol FNP in mid-May, in addition to replacing its zippy corporate domain with

Claiborne unloaded its Mexx brand in September and then sold its namesake brand to J.C. Penney, along with its Monet brand, two months later for $267.5 million. It also got rid of its Kensie and Dana Buchman brands this fall as it attempted to right its own financial ship. Now FNP is left with three core brands in Juicy Couture, Lucky Brand, Kate Spade, and a sibling in the mens fashion/accessory brand of Jack Spade line, to focus on.

The new corporate identity may recall Gap's Forth & Towne, Gilt's Park & Bond, and Nordstrom's Treasure & Bond, but CEO William McComb argues that the name is a perfect synthesis of the east coast/west coast stable of brands, as it's "where California cool meets New York chic."Continue reading...

get creative

Last Call for AOL's Artist Grants

Posted by Sheila Shayon on September 20, 2010 04:00 PM

AOL's 25th anniversary gift to 25 artists: $25,000 in cash.

As part of its 25th anniversary, AOL is joining the ranks of Huggies and PepsiCo in offering grants for creative innovators – a welcome disintermediation in the laborious process of researching and applying for grants. Final submissions must be snail-mailed and postmarked by midnight tonight, September 20th. Online submissions are closed.

Seeking to support cultural creators of all stripes, twenty-five creative thinkers will be awarded the $25,000 grants as part of the Web giant's 25 for 25 grant program, which itself is part of the portal's year-long Project on Creativity to invite artists and creators (such as UK-based digital artist Matt Pyke, above) to freshen the AOL brand.

Inspired by Chuck Close's philanthropic work in art and arts education, the 25 for 25 advisory board includes Close, designer Andy Spade, AOL CEO Tim Armstrong and other leaders in the arts.Continue reading...

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