Take the survey!

brand news

In the News: Unilever, Myspace and more

Posted by Dale Buss on January 10, 2012 09:01 AM

In the News

At CES, Samsung announces content for each screen.

Apple CEO Tim Cook could end up being America's highest-paid CEO for 2011.

Coors Light blasts by Bud to become No. 2 brew.

Dr Pepper releases "I'm one of a kind" ad campaign.

Ford is on the cusp of a true financial comeback; makes 100% sustainable interior.

Myspace reinvents itself as an entertainment experience, brings Justin Timberlake to CES.

Olympus sues execs over scandal.

Suze Orman puts her name on pre-paid credit card.

Smoothie King launches campaign to help customers get fit.

Toyota and Honda plan to fight back with new product reveals at NAIAS, which saw 27 new vehicle unveilings yesterday.Continue reading...

brand news

In the News: Yahoo, Microsoft, Sears & more

Posted by Dale Buss on January 4, 2012 09:07 AM

In the News

Yahoo close to naming new CEO. Update: it's confirmed — PayPal president Scott Thompson has been hired.

Microsoft sues UK retailer for selling fake Windows CDs.

Sears tries to overcome struggles with new marketing talent.

Apple challenged by iPhone clones in China ahead of iPhone 4S arrival next week.

Dollar General announces major expansion plans for 2012.

FedEx and UPS are benefiting from online sales practices.

Florida citrus growers brace for freeze.

Ford plans to unveil SUV in India.Continue reading...

brand news

Brands to Watch: Google, Subway, Jackson Hewitt & more

Posted by Shirley Brady on May 24, 2011 06:00 PM

Brands to Watch

As UK mobile payment startups join forces in $87 million mergerGoogle is expected to announce mobile wallet with Macy's, Subway and American Eagle Outfitters as charter retail partners.

Fiat chairman and James Murdoch vie for control of F1 racing brand.

Google harnesses ocean water to cool Finnish data center.

L'Oreal and other luxury brand execs project strong 2011, more M&A.

Orbitz targeted for advertising on Fox News.

Rick Santorum is expected to throw his hat in the GOP race for the White House.Continue reading...

brand innovation

Walmart Tax Prep Partner Could Use a Good Financial Advisor

Posted by Abe Sauer on April 14, 2011 03:00 PM

Still staring at your 2010 receipts and nowhere near filing your tax return, even though US Tax Day was extended to April 18th this year?

Worry not: Just head to your local Walmart, where a co-branding arrangement brings Jackson Hewitt tax prep pros to the good people of Walmart.

Makes sense — after all, Walmart's overwhelming brand value is "discount." This has worked well for the retailer over the years, positioning it to offer the lowest possible prices for products and services people need.

But as consumers often associate greater expense with greater quality, will the discount retailer's image hurt the perception of its tax services? And is Walmart's offer about more than a service to customers?

Its tax prep partner, meanwhile, turns out to be in need of some financial help itself.Continue reading...

brand news

In the News: GM, Li-Ning, Oscars and more

Posted by Dale Buss on January 25, 2011 09:00 AM

In the News

Gsells more vehicles in China than in the US for the first time. GM also plans to award a new Chevrolet Camaro convertible to the Super Bowl MVP. 

The Kings Speech leads with a dozen just-announced Oscar nominations.

Adobe survey finds readers engage with iPad ads.

Amazon steps up push into home-delivered groceries.

Apple plans to introduce a service that would let users pay with iPhones.

Bacardi rethinks web strategy.Continue reading...

e-commerce

Buyer Beware: E-coupons Kiss and Tell

Posted by Sheila Shayon on April 19, 2010 01:05 PM

Web couponing is a fast-growing phenomenon that is gathering momentum and data about consumers at an unprecedented rate, and to a somewhat alarming degree.

Internet coupons, and those accessed via mobile phones, have embedded bar codes that contain information such as your Facebook page, email address, and the search criteria that led to the coupon. Taking a byte of retailers' coupons is easier than ever thanks to the Web, but think of them as free cookies that lure you into a store—take a bite (or byte), and the crumbs can leave a long trail leading back to you.

E-coupon redemption grew to a $50 million business, a 236% increase, last year. And, in a development sure to alarm online privacy advocates, all that correlative data follows a shopper from the digital world to the mall.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements