Brandcameo: Love and Other Product-Placed Drugs

This weekend will see the release of a film that looks, on the surface, like a run-of-the-mill romantic comedy. Yet, from a product placement perspective (our favorite lenses at the movies), Love and Other Drugs is easily one of the most interesting films of the year — not only because it revolves around a single brand, but because it demonstrates how so many folks completely misunderstand how products and movies interact.Continue reading...