With SpaceX Success, Musk Rocketing Into a Brand Name

It may be soon that “musk” may not just signify male perfume. Instead, American consumers may immediately associate it with space travel or, more likely, with gobs of cash.

Like Richard Branson, Jeff Bezos, and Paul Allen, Elon Musk is a wealthy man who can now fund his boyish billionaire enthusiasm for space travel, and has now taken a major step toward making those kinds of trips more accessible to the common man.

The founder of SpaceX was obviously thrilled that his rocket made it off the launch pad in Cape Canaveral, Florida, on Tuesday following an aborted attempt. Its next challenge will be to hook up with the International Space Station on Friday to drop off a few things with the folks stationed there.Continue reading...