Best Global Green Brands 2013

media meltdown

No, Oprah's Departure Isn't "TV's Doomsday"

Posted by Abe Sauer on November 20, 2009 12:54 PM

Get to be a big enough brand and you can go by a single name. Gisele. Brad. Angie. Ellen. Rosie. Jay. Martha. Get to be an even bigger name brand and you can go by a single letter: "O."

As everyone except white males age 40 to 70 now knows, Oprah will leave her show to move to cable. The way the news is being handled one might expect this to happen, like, next month. But the move is still more than a year away, in 2011. That isn't stopping anyone from telling us what this move means. But what if it means nothing? Continue reading...

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