brand news
Posted by Dale Buss on May 22, 2013 09:17 AM

ESPN begins hundreds of layoffs.
H&M says that some clothes were produced in collapsed factory in Cambodia.
Target misses earnings expectations and cuts outlook.
Cable networks are rebranding, and pay-TV brands aren't happy about it.
Dairy Queen to debut new ad campaign that promotes its burgers and fries.
Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.
EA lawsuit over players' videogame-likeness issue threatens NCAA policies.
Facebook becoming less popular among teens, Pew study finds.
Ferrero backs off attack on World Nutella Day.
Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...
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brand news
Posted by Dale Buss on May 17, 2013 09:16 AM

Dell reports 79 percent drop in profit as takeover battle continues.
Dow Chemical is ordered to pay $1.2 billion in price-fixing case.
Google Glass expands apps and integrates Facebook and Twitter.
Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.
Audi shifts to high-performance models to propel sales.
BlackBerry regains lost market share in Canada.
Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...
More about: Brand News, Dell, Dow Chemical, Google, Apple, Audi, BlackBerry, Bloomberg, Citi, Jamie Dimon, EcoBoost, European Auto Sales, Facebook, Fiat, Food Lion, Ford, Foxconn, Bill Gates, Google Glass, Honda, Jaguar, Laurene Powell Jobs, Kohl's, McLaren, Mercedes-Benz, Microsoft, Mozilla, Oreck, Paramount, Pilot Flying J, Richemont, Johann Rupert, Star Trek, Tesla, The Bombay Company, Twitter
ad watch
Posted by Dale Buss on May 6, 2013 01:33 PM

Chase offers a lot of financial products and services, and typically its marketing has focused on spotlighting one or the other. Now, in a new marketing campaign launching today, Chase is taking a more holistic approach by casting itself as a financial problem-solving brand for its customers across the many needs and challenges of life.
"So You Can" is the tag line for the campaign, which is a creative refresh that Chase will use for its existing ad-buy schedule. It's the first comprehensive effort launched by Claire Huang, a bank-industry veteran who recently became JP Morgan Chase's first CMO.
"It's really about giving customers options, telling the story around what we're delivering in a more integrated fashion," Huang told brandchannel. "We have many different products. This has a focus on everyday life, everyday moments. It's a holistic way to show how Chase is delivering for our customers because of what they need.Continue reading...
More about: Chase, JPMorgan Chase, Jamie Dimon, Claire Huang, Banking, Advertising, Chase Quick Pay, Chase Private Client, Social Media, Twitter, YouTube
brand news
Posted by Dale Buss on January 23, 2013 09:07 AM

Apple continues to demonstrate brand cachet but faces worry about budget-conscious iPhone buyers and iPad rival in China.
Boeing's largest plane buyer praises its communications during Dreamliner safety crisis as battery woes put FAA on hot seat.
Google stems ad-price drop but keeps struggling with mobile.
Acer defies PC industry downturn.
Allergan plans to buy MAP for $958 million.
Air New Zealand launches "blind gate" promotion.
Beam sells off value brands to focus on premium as Global Brands shakes up drinks portfolio.Continue reading...
More about: Brand News, Acer, Air New Zealand, Allergan, Apple, Beam, Billy Bee Honey, BMW, Boeing, Breitling, CBS Radio, Career Builder, Cumulus, Dell, Delta, Jamie Dimon, Dreamliner, Esurance, FAA, Facebook, Glenmorangie, Global Brands, Google, Hostess Cakes, IKEA, iPad, iPhone, J&J, JPMorgan Chase, MAP, McDonald's, Microsoft, Novartis, Red Lobster, Sundance, Super Bowl, Target, TMZ, Toyota, Walmart, Whistles, David Beckham, Nick Faldo, Robert Redford, Fashion Week
brand news
Posted by Dale Buss on January 14, 2013 08:59 AM

Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.
Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.
HP CEO Meg Whitman receives $15.4 million.
American Express travel cuts point to end of an era.
Apple cuts orders for iPhone parts.
Billabong receives another takeover bid.
Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.
GM's Chevrolet division relaunches Corvette brand.Continue reading...
More about: Brand News, American Express, Apple, Billabong, Cadillac, Chevrolet, Corvette, Deutsche Bank, Jamie Dimon, Dodge, GM, Google, Green Mountain Coffee, Flower Foods, Hostess Brands, HP, HTC, Harry Winston, Hilton, iPhone, J.P. Morgan, Johnson & Johnson, Panasonic, Ram, Reckitt Benckiser, Swatch, Tesco, TNT, UPS, United Airlines, Volkswagen, Jetta, Wells Fargo, Meg Whitman, Detroit Auto Show
brand news
Posted by Dale Buss on July 22, 2012 09:04 AM

Chipotle sales slowdown leads to stock-market plunge.
Kodak risks grow after loss of patent fight.
Samsung passes 10M sales benchmark for Galaxy S3 but iPhone prevails.
Bentley plans SUV.
Cnooc stakes $15B for Canada's Nexen.
DreamWorks buys Classic Media.
Facebook pace of revenue growth closely watched.Continue reading...
More about: Brand News, Apple, Batman, Bentley, Chipotle, Classic Media, Cnooc, The Dark Knight Rises, iPhone, Jack Daniel's, Jamie Dimon, DreamWorks, EMI, Facebook, JPMorgan Chase, Kodak, Maruti Suzuki, Rupert Murdoch, NBC, News Corp., Nexen, Samsung, Smashburger, Time Warner, Toyota, Twitter, Universal, Warner Bros., Yahoo, 5-Hour Energy
brand news
Posted by Dale Buss on July 11, 2012 08:58 AM

Airbus designs new way to build planes and scraps sales target for A380.
Amazon tests a smartphone.
American Airlines opens door to merger with U.S. Airways.
Apple pulls game with Japanese Ninjas invading island chain.
Barclays former CEO Bob Diamon hits back at U.K. lawmakers over interest-rate scandal.
Drew Brees nears becoming highest-paid player in NFL history.
Expedia features real travelers' experiences in new campaign.
John Varvatos taps British musician Paul Weller as new face.Continue reading...
More about: Brand News, Airbus, Amazon, American Airlines, Apple, Barclays, Drew Brees, Expedia, Facebook, Involver, JPMorgan Chase, Martha Stewart Living Omnimedia, NBC, NFL, Olympics, Oracle, Twitter, U.S. Airways, Univision, WPP, Martha Stewart, Bob Diamond, Jamie Dimon, John Varvatos, Paul Weller
brand news
Posted by Shirley Brady on June 13, 2012 06:14 PM

Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.
Facebook prepares to launch real-time bidding for ads.
Skype starts interrupting video chats with advertising.
AIG is ready to use its own name again.
Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.
Duran Duran announce first digital premiere on Facebook.
Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...
More about: Brand News, AIG, Barnes & Noble, Duran Duran, Elizabeth Arden, Facebook, JPMorgan, Saab, Skype, Supervalu, Twitter, Advertising, Lance Armstrong, Jamie Dimon, Justin Bieber, Nicky Minaj, Carly Rae Jepsen