A Rolling Stone Revival

While the Rolling Stone article "The Runaway General" created enough of a flap to lead to U.S. Gen. Stanley McChrystal's public downfall, it also represented the culmination of the very heady rebirth of a counterculture brand.

Founded in 1967 by Jann Wenner, who is still at the magazine's helm, Rolling Stone was very much the voice of the Baby Boomer generation. But as they grew up and became less outspoken, the Rolling Stone brand seemed to follow suit.

Thank goodness for George W. Bush. His presidency, Wenner tells the New York Times, "put the country in pretty serious danger. And that kind of got our juices going again." Thanks to the Bush era, Rolling Stone has become a modern day muckraker of sorts.Continue reading...