Posted by Mark J. Miller on June 24, 2011 10:00 AM
Timberland is proud of its sustainable store design, talking up the eco-conscious retail elements at its San Francisco flagship in the video above.
It isn't just green at heart; it's considerably more green in the wallet, too. That's because it was just sold to the VF Corporation for $43 a share, or a whopping $2 billion.Continue reading...
Posted by Sheila Shayon on April 21, 2011 06:00 PM
JanSport’s What’s Your Outdoors? campaign asks fans to answer the question by sharing their original videos in a sweepstakes that that complement the brand's tagline. "Discover Freedom."
Focused on younger outdoors enthusiasts, creative agency Creature was inspired by the belief that "outdoors" is as much personal as it is public space.
Users can upload and share a panoramic 360˚ film of a favorite spot, defining outdoors however they choose, with the most popular videos eligible to win a top prize of $10,000 and JanSport merchandise.
Fans can participate a number of ways: directly at whatsyouroutdoors.com, on social media via Facebook and Twitter, and JanSport’s Unzipped and Be Outdoors blogs.Continue reading...