Red Carpet Branding: Cadillac Casts Iconoclasts for Dare Greatly Oscars Campaign

Posted by Dale Buss on February 22, 2015 07:00 PM

Cadillac Dare Greatly ad Richard Linklater

Cadillac unveils its long-awaited new TV commercials during The Academy Awards telecast on ABC tonight, elaborating on its new "Dare Greatly" tagline and positioning that global chief marketing officer Uwe Ellinghaus previewed for brandchannel's Dale Buss last week.

The ads (watch below) highlight the bold accomplishments of a quintet of very different high-achieving individuals, including Oscar-nominated Boyhood director Richard Linklater, and then draping their unapologetic, entrepreneurial and even iconoclastic attitudes over a Cadillac brand that is in dire need of resuscitation. Oh yes, and the first look at the new CT6 full-size luxury sedan.

The anthemic, first and most impressive ad for Cadillac is set—appropriately and cinematically—over Edith Piaf's iconic "Non, Je Ne Regrette Rien" (recalling Marion Cotillard's Oscar-winning portrayal of the singer in La Vie en Rose). Continue reading...


Target Charms Toronto With Jason Wu Pop-Up Store

Posted by Shirley Brady on February 24, 2012 01:37 PM

As Target prepares to expand to Canada in 2013 by taking over Zellers stores coast-to-coast, the retailer brought Torontonians a taste of its latest designer collaboration on Thursday — the red-hot Jason Wu lin which sold out on the eve of New York Fashion Week.

Its one-day (and first-ever) pop-up store in Canada saw another first for the market: a charitable donation to the United Way that matched 100% of sales that day. Bullseye, the Target mascot, also made the trip north with Wu.

fashion week

New York Fashion Week Kicks Off With Obama Collection

Posted by Sheila Shayon on February 8, 2012 11:19 AM

President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.

The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...

brand collaborators

Ad Watch: Target Promotes Jason Wu Collection

Posted by Shirley Brady on January 23, 2012 12:07 PM

Feb. 5th may be the Super Bowl, but for fashionistas, it's another red letter day: when Jason Wu's exclusive collection for Target hits stores and Watch Target's new commercial, above.


Target Brings Pop-Up Shops In-Store, with Apple Boutiques, Too

Posted by Mark J. Miller on January 18, 2012 10:12 AM

Target is an old hand at partnering with brands, tapping into the zeitgeist with key partnerships to get shoppers stampeding into their stores and website.

The retailer has brought pop-up stores to Manhattan with great success, such as a Liberty of London collaboration in 2010. So when Target partnered with Missoni for a New York Fashion Week pop-up store in September to promote a slew of zigzagged limited-edition products for the mass retailer, consumers behaved as if it were 1983 and the Cabbage Patch Dolls had just come out. (Well, OK, maybe a little better than that.)

Fashion-lovers were so excited when the Missoni collection went on sale that they crashed Target’s website, which left some customers unhappy and without their products. Now hopes are high for Target's big cross-promotions next month: a Valentine’s treat for fashionistas with an exclusive Jason Wu collection (the theme is "An American Girl in Paris") launching on February 5th; and whipping Twihards into a frenzy, a midnight event to promote The Twilight Saga: Breaking Dawn Part 2 on Feb. 10.

It all creates buzz for Target, but the retailer needs another shopping lure after the less-than-stellar November and December that followed. So for its next big idea, Target “will soon have exclusive shops selling everything from candy to clothing as the discount chain tries to stand out among the growing ranks of retailers offering trendy, often low-priced merchandise,” Reuters reports. In addition, 25 of its locations will feature Apple products, in a first for that brand too.Continue reading...

brand news

In the News: RIM, Groupon, Beckham & more

Posted by Shirley Brady on January 3, 2012 05:41 PM

Brands to Watch

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.

Apple TV rumors generate biggest buzz heading into CES.

Bakon Vodka goes mobile.

Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.

Benetton takes edgy Unhate campaign to Tripoli.

Bentley sells more cars in China than UK.

Better Business Bureau tops its own scams of the year list.

BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...

brand news

Brands to Watch: iPhone 5, Gap, PayPal and more

Posted by Shirley Brady on October 3, 2011 07:00 PM

Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.

Australia looks beyond cigarettes for plain packaging rules.

Bank of America shares fall on European fears.

Boeing ramps up commercial airline production.

Carnival Cruise Lines signs brand partners.

Daily Mail posts wrong Amanda Knox verdict.

ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...

fashion therapy

eBay Joins with CFDA Designers on Anti-Counterfeiting Campaign

Posted by Shirley Brady on July 11, 2011 04:30 PM

As the world's largest online marketplace, eBay has to constantly defend its brand against vendors selling knock-off branded goods on its site.

To make clear its commitment to thwarting counterfeiters, eBay has partnered with the US Council of Fashion Designers of America on "You Can't Fake Fashion," a campaign to raise awareness against counterfeit goods and celebrate original design.Continue reading...

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