Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: News Corp., Virgin, Lincoln and more

Posted by Dale Buss on December 3, 2012 09:01 AM

In the News

Rupert Murdoch names longtime lieutenant Robert Thomson head of global publishing unit as company's news/book publishing and entertainment assets prepare to be separated into News Corporation and Fox Group. As part of global restructuring, experimental "ipadazine" The Daily is closing.

Delta bids for 49-percent stake in Virgin Atlantic.

Ford unveils new branding campaign for overhauled Lincoln brand.

Air Berlin to lay out overhaul.

Apple goes minimal in new iPad Mini print ads as iPhone 5 hits 50+ new countries.

CNN will strive for "must-see TV" under Jeff Zucker.Continue reading...

brand news

In the News: Chevy, Costco, Exxon and more

Posted by Dale Buss on November 29, 2012 09:06 AM

In the News

Airbus and Boeing aim at each other in advertising spat.

CNN prospects weighed under Jeff Zucker.

Canadian Club launches "Join the Club" red-meat campaign.

Carnival apologizes to gay passengers after forbidding drag dress on cruise.

Chevrolet sees Volt ranked as best-loved car by Consumer Reports.

Costco to spend $3 billion on special dividend ahead of fiscal cliff.

Exxon faces short-term shortage of oil supplies.Continue reading...

brand news

In the News: CNN, Groupon, LinkedIn and more

Posted by Dale Buss on November 28, 2012 09:02 AM

In the News

CNN seen naming Jeff Zucker, former head of NBCUniversal, as its chief.

Groupon sees board meet on new CEO.

LinkedIn wants to solve world's skills gap.

Aldi stretches brand promise for hunger challenge.

Angry Birds sparks export boom from Finland.

Apple continues shakeup over iOS 6 maps app mishap as brand hit with patent suit over headphones.Continue reading...

brand news

Brands to Watch: Boeing, TI, Wachovia and more

Posted by Shirley Brady on April 4, 2011 06:00 PM

Brands to Watch

In the wake of cracks being found in three Southwest planes, FAA calls for cross-airline inspections of Boeing 737s.

Texas Instruments acquires National Semiconductor for $6.5 billion.

Wachovia, now part of Wells Fargoaccused of drug cartel money-laundering.

American Airlines ends spat with Expedia.

Apple goes after Color and Instagram with iPhone's social photo stream, looks to become media gatekeeper.

CBS News anchor Katie Couric is negotiating her exit, and eyeing a syndicated talkshow with Jeff Zucker.Continue reading...

media brands

Piers Morgan: Off-Brand Hire for CNN?

Posted by Sheila Shayon on July 14, 2010 12:00 PM

Turner Broadcasting and NBC Universal are thisclose to signing Piers Morgan to CNN to succeed Larry King, reports the New York Times. His deal: a possible three-year contract valued up to $8 million, adds the New York Post.

Morgan, whose CNN negotiations surfaced last month, is best-known in the U.S. as the snarky British judge on America’s Got Talent, albeit a slightly gentler version of his countryman Simon Cowell. Word is that Morgan will sign if he can continue as a judge through 2013.

He's made it known his dream job is at CNN, which has reportedly spoken to a variety of on-air talent including Katie Couric to take over King's timeslot when he steps down later this year. Is Morgan a worthy successor to King — and a smart move for the CNN brand?Continue reading...

brand news

Headline Roundup: A Balanced Diet

Posted by Sara Zucker on February 5, 2010 07:37 AM

Golden Grahams makes unemployment a little less painful. [Econsultancy]

Pizza Hut's new campaign gets somewhat personal. [Adweek]

Kellogg sees success in its future despite lackluster sales. [NY Times]

Sony ups the ante with the Reader Daily Edition, a new version of its Kindle. [Businessweek]

Toyota now checks brakes on its Lexus hybrids. [CNN Money]

Facebook reinvents its budding brand with a redesign. [TechCrunch]Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein