Posted by Mark J. Miller on December 7, 2012 10:11 AM
Target recently celebrated its 50th anniversary, but don’t think this retailer is getting old and stuck in its ways. Chief Marketing Officer Jeffrey Jones, who joined the organization earlier this year, is planning to put a good deal of energy into digital content rather than simply in pushing out marketing campaign after campaign.
“In the past, marketers would make campaigns, they would put them in the world, and they would wait to see what happened,” Jones said in a video released on the brand's A Bullseye View website and YouTube channel. “In today’s world, it happens hourly. It happens daily. And this is a brand that has such enriched deep content that our guests want to hear from us on. So if we can create content and share content and allow our guests to speak on our behalf, that’s really beneficial for them to deepen their engagement and it helps us amplify our message as well.”Continue reading...
Posted by Shirley Brady on April 4, 2012 02:46 PM
Target announced on Monday the hiring of Gap's former chief marketing officer, Jeffrey Jones, as the retailer's new EVP and CMO. Not wasting any time, the company has released this video to talk up why Jones (who has also held executive positions at Coca-Cola, Leo Burnett and, most recently, McKinney) is excited about the opportunity to elevate Target's brand (read more of the Q&A in the related blog post).