Posted by Barry Silverstein on April 13, 2011 02:00 PM
The world's second largest food company (annual revenues of about $49 billion) is home to eleven billion-dollar iconic brands: Cadbury, Jacobs, Kraft Macaroni and Cheese, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, and Trident.
But what about Kraft's smaller brands, at risk of being sent to the glue factory because of flagging consumer interest or meager ad budgets?Continue reading...
Posted by Abe Sauer on July 16, 2010 12:00 PM
The World Cup is over. Onward! Ford puts together the limited-edition "Stealth" Ford Focus Rs 500 in Germany (above). Here's more about this awesome little ditty.
Not enough of stuff from Germany? Ok, here's Google Juice.
We don't care if Jackie Chan uses this shampoo - we're not buying it.
That YMCA rebrand to the Y? An eagle-eyed blogger points out one huge problem: "Good luck in the fight against Yahoo and its Y! In search online, were YMCA owns all top ranks, now they will be up against anything related to the Y chromosome, The Y Yoga label and of course The Y! Music store, the Y! Sports blogs, etc."
Couples are not only registering, but getting married, at Home Depot. That's the DIY spirit!Continue reading...
Posted by Barry Silverstein on July 13, 2010 03:00 PM
At least one consumer products giant thinks the iPad is the next big thing.
Kraft Foods, the global purveyor of such brands as Cracker Barrel, Jello, Kool-Aid, Miracle Whip, Philadelphia Cream Cheese, and Ritz, was one of the first consumer products companies to recognize the capabilities of apps, launching the iFood Assistant in December 2008. The smartphone app for Apple's iPhone, iPod touch and RIM's BlackBerry is now in its second iteration, providing consumers with access to over 7,000 recipes, as well as a "smart" shopping list with store locator.
Now Kraft is bringing the same kind of menu magic to the iPad with a new application called Big Fork Little Fork, so-named because it's meant for kids of all ages.Continue reading...