Old Navy Presents: Beverly Hills 90210, The Reunion

Posted by Shirley Brady on August 9, 2012 04:04 PM

Old Navy is celebrating back to school shopping with the ultimate school — West Beverly Hills High — and its students who made Beverly Hills, 90210 the defining TV series of the 90's. Above, watch Jennie Garth, who played Kelly Taylor, choose between Brandon and Dylan (former castmates Luke Perry and Jason Priestley) in a commercial that's all about having good jeans. More below.Continue reading...

More about: Old Navy, Retail, Advertising, Campaigns, Back to School, Fashion, Beverly Hills 90210, Jennie Garth, Luke Perry, Jason Priestley, Celebrities

red carpet

Oscars Watch: Dove's Brand Manager on DWTS Campaign

Posted by Sheila Shayon on February 28, 2011 10:00 AM

The “Dove Close-up Challenge” had its close-up on last night’s Academy Awards, as actress Jennie Garth, a former Dancing With The Stars contestant, announced the kick-off to a new contest pegged to DWTS and the brand's new VisibleCare Creme Body Wash.

As this is Dove’s third time at the Academy Awards with a user-generated content contest, we spoke with Dove marketing director Rob Candelino about leveraging the Oscars in order to reach its target audience — women.Continue reading...

More about: Dove, Oscars, Academy Awards, Jennie Garth, Personal Brands, Dancing With The Stars, Celebrities, Contests, User-Generated Content

red carpet

Oscars Watch: What Did You Think of the Commercials?

Posted by Shirley Brady on February 27, 2011 11:50 PM

OK, so the 83rd Annual Academy Awards was a bit of a snoozefest, with Colin Firth and Natalie Portman winning the best thespian categories (as expected) and The King's Speech sweeping the night.

On the commercial front, while the Oscars may not have "the Super Bowl for women" that some thought in terms of the caliber of the ads, there were some new campaigns — but also a lot of repetition and reprisals of Super Bowl spots.

What did you think of the commercials, if you caught them during the telecast on ABC? To jog your memory:Continue reading...

red carpet

Brands Look to Engage Social Networkers at the Oscars

Posted by Sheila Shayon on February 23, 2011 06:00 PM

In keeping with James Franco and Anne Hathaway's winking debut on Sunday night as the younger, hipper hosts of the 83rd Annual Academy Awards, brands that will be advertising during Sunday night's Super Bowl of cinema will also reach out to younger, digitally savvy audiences.

The biggest tactic, of course: incorporating social media into their campaigns. It makes sense: in terms of ratings, reach, buzz and impact, including watercooler chatter the morning after, the Oscars is still one of the biggest TV and cultural events of the year. And many of those viewers will be plugged-in while watching — even more so than during the Super Bowl.Continue reading...