Posted by Barry Silverstein on February 9, 2010 10:31 AM
Sometimes a big brand's family of products can be so overwhelming that consumers forget they're all made by the same company. That's why Hormel's new ad campaign is pitching "its whole Hormel-branded portfolio" – to educate consumers about the brand's various offerings and encourage them to buy more than just a few favorite products.
"We call it 'pulling the blanket off the brand,'" says Brian Kroening, executive creative director of Hormel's ad agency. He says the campaign is intended to show consumers "that there were more parts to the brand than they had in their homes."Continue reading...
Posted by Stephanie Startz on September 16, 2009 10:29 AM
Universal unveils Harry Potter theme park. [NY Times
As critics lob "absurd" accusations, the Obama Administration tries to fight back and stay on message. [WaPo]
Designer Narciso Rodriguez reinvents himself with lower price points and a partnership with eBay. [WSJ]
Blockbuster will close one in five retail stores, facing mail-order and digital competition. [Times of London]
Hormel's Jennie-O brand is heavily featured on The Biggest Loser. [BrandWeek]
To keep anxious advertisers happy, Cablevision borrows popups and banner ads from its online competitors and adapts them for cable. [WSJ]
(More headlines: Cadbury, "Buy American," Serena Williams.)Continue reading...