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celebrity brandmatch

Jennifer Aniston’s Hair is Back in the Spotlight with New Web Series

Posted by Mark J. Miller on May 9, 2013 01:37 PM

A generation of women crowed about Jennifer Aniston’s hair back in the days when she was on NBC’s Friends. Now Aniston is hoping her hair still looks good enough to inspire the buying habits of another generation. "I used to bring a picture of Valerie Bertinelli with me to my hairdresser to get that look,” Aniston told ModernSalon.com. “She had amazing hair, big, beautiful, very Farrah."

Now Aniston, the co-owner of Living Proof hair care products, is starring in a new show all about hair: a three-part web series, “The Good Hair Day,” about women’s stresses about their tresses. "We created this web series to show the very complex—and sometimes comical—relationship women have with their hair," Aniston stated, ModernSalon.com reports. "Having a good hair day shouldn't be so hard."Continue reading...

red carpet

2013 Oscars: Brands Seek Star Power With Tim Burton, Jennifer Aniston, Naomi Watts and more

Posted by Shirley Brady on February 25, 2013 10:02 AM

As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.Continue reading...

celebrity brandmatch

St. Jude Brings Out Jennifer Aniston, Sofia Vergara, Robin Williams for Holiday 2012

Posted by Shirley Brady on November 22, 2012 10:42 AM

St. Jude Children's Research Hospital celebrates Thanksgiving with messages from its roster of celebrity supporters including Marlo Thomas, daughter of founder Danny Thomas, plus Sofia Vergara, Jennifer Aniston, Robin Williams, Michael Strahan, Luis Fonsi, and Shaun White:Continue reading...

celebrity brandmatch

Jennifer Aniston Finds Living Proof as Brand Ambassador

Posted by Mark J. Miller on October 11, 2012 11:14 AM

For those of you keeping score, Jennifer Aniston and her famous hair have found a fella to get married to again. But before they do, Aniston has also signed on for a different engagement, this one is with a beauty company that she’s now a part owner of as well as the clean-scrubbed, shining, big-smiling face of.

The brand, Living Proof, has announced that Aniston is now an investor and the hair-care spokesperson for the company, which was founded by a professor at MIT, Dr. Robert Langer, and venture capitalists Polaris Venture Partners.

According to a press release, “Living Proof has distinguished itself by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women's toughest beauty problems.” In other words, they’re not fooling around.

"Jennifer embodies everything we stand for – a unique combination of beauty and brains,” Living Proof’s CEO, Jill Beraud, stated. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”

If nothing else, you can be sure you’ll be seeing more of Aniston’s hair in the near future.Continue reading...

cause celeb

Domainiac: Ben Stiller is One SEO-Savvy, Naming Ninja

Posted by Shirley Brady on August 15, 2011 04:00 PM

URL laugh, URL cry, URL give 'til it hurts: The web address that will get you to Ben Stiller's foundation? SeeJenniferAnistonNakedFoundation.com — although TheStillerFoundation.com will get you there, too. Ben, and Jen (who's no stranger to the secrets of SEO), reveal all (it's for the children!) above.

brand news

Brands to Watch: Goldman, Groupon, Benetton & more

Posted by Shirley Brady on June 2, 2011 06:00 PM

Brands to Watch

Andre Agassi expands commitment to charter schools.

Apple signs deal with Universal Music Group and other publishers for iCloud.

AT&T Wireless CEO "not happy" with US network.

Benetton refreshes visual branding.

Citigroup shuts down $400M hedge fund in wake of new regulations.

Denny's all-you-can-eat pancakes inspires teen marathon.

Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...

viral marketing

Smartwater Riffs on Viral Videos With Jennifer Aniston, Puppies, Double Rainbows

Posted by Shirley Brady on March 7, 2011 03:30 PM

The new spot from Smartwater aims to go viral by making fun of the elements that have become viral video cliches.

It features viral memes such as double rainbows; YouTube lip-syncher Keenan Cahill (a web savant); adorable puppies; cute babies doing adult things; a crotch kick, a parrot and slow-mo hair-tossing that recalls Aniston's earlier spots for the brand.

What it doesn't have: the suggested video title of "Jennifer Aniston Sex Tape," the obvious fast-track way to making this truly viral.Continue reading...

brandcameo

At the Movies: "Just Go With It" Mocks Apple With iMan

Posted by Abe Sauer on February 14, 2011 06:20 PM

As we've noted, Adam Sandler and product placement go together like trauma to the testicles and, well, Adam Sandler. This week's number one film, Sandler's new comedy Just Go With It, has plenty of both. But it is especially generous with the product placement.

Perhaps most interesting, of the nearly 50 product and brand mentions or appearances, from Heineken to McDonald's to Tommy Bahama, is the potshot studio Sony takes at Apple and its family of iDevices.Continue reading...

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