In the News: Brands Get Rhythm

Posted by Shirley Brady on June 28, 2010 06:15 PM

Brands are luring music-lovers with a variety of musical tie-ins:

Adidas Originals is hosting a live chat with Snoop Dogg on its Facebook page tomorrow to celebrate reaching the 3 million fans benchmark.
Converse is appealing to hipsters with indie music collaborations such as artists Cudi, above, and Best Coast.
Keds is sponsoring performances at The Whitney (and taps artists such as Jenny Holzer for limited-edition sneakers) in summer collaboration.
Levi's is promoting musicians such as Jason Mraz and John Legend & the Roots as part of its Pioneer campaign.
VICE magazine and Intel kicked off their Creators Project collaboration in NYC, featuring the Yeah Yeah Yeahs' Nick Zinner and other artists.
Among luxury brands, meanwhile, Burberry is working with British musicians (and tapping some to model) to support its digital marketing.