brand news

In the News: AT&T, JC Penney, Samsung vs. Apple & more

Posted by Dale Buss on August 31, 2012 09:07 AM

AT&T plans to open Chicago flagship store today that nods to Apple.

Al Jezeera bets on soccer to win U.S. viewers.

Apple rejects app that tracks U.S. drone strikes.

Barilla makes pasta push in U.S.

Beachbody sees PX90 orders rise thanks to Paul Ryan's abs.

Facebook plans to roll out e-mail and phone-number targeting.

Ford is accused of infringing on fuel-injection patent in F-150.

Hyundai seals wage deal with unions. Continue reading...

brand news

In the News: Air France, Facebook, Morgan Stanley and more

Posted by Shirley Brady on May 25, 2012 08:50 AM

In the News

Air France plans to streamline operations and reduce staff.

AOL surprised by teen startup squatter.

Butterfinger launches mock conspiracy-hunting mobile tour.

Dish Network squares off with TV programmers over ad-skipping DVR.

Facebook impresses with photo app, while Mark Zuckerberg makes the cover of People and investors hope for refunds as legal challenges to IPO loom.

Ferrari deaths fuel anti-foreigner sentiment in Singapore.

FIFA tests goal line technology.

Jersey Shore's Snooki embroiled in $100M battle with merchandising firm.Continue reading...

place branding

Atlantic City Woos Tourists, and Not for Gambling

Posted by Sheila Shayon on May 18, 2012 10:01 AM

Competition for locals looking to book "nearcations" in New York City's tri-state area is heating up. While the Big Apple doesn't need much help on the marketing front, Connecticut just launched its big tourism campaign. Now New Jersey's fabled Atlantic City is wooing northeastern residents to visit — and not for the reasons you might think. 

The Atlantic City Alliance, a non-profit funded and operated by local casinos, is focused on increasing tourism by pitching. The marketing challenge: how to promote a city synonymous with gambling without focusing on casinos? The strategy: woo potential visitors on the city's other charms, as part of a campaign titled "Do Anything. Do Everything."Continue reading...

brand news

In the News: Apple TV, Saab, P&G and more

Posted by Dale Buss on December 19, 2011 08:50 AM

In the News

Al Gore promotes "sustainable capitalism."

Apple aims to reimagine TV and how we consume media, while graphic novel imagines Steve Jobs' design thinking.

AT&T's dream to acquire T-Mobile's US operation may be over.

Barclays enables charitable giving with the tap of a card.

BT files patent suit against Google.

Disney and Atlanta Braves are involved in a trademark dispute.

Facebook sues a different Mark Zuckerberg, sees profits hit $1B ahead of IPO.

Goldman Sachs rises as finance powerhouse.

History Channel struggles at the top.

Jersey Shore's Snooki sued by branding partner.

Morton's steakhouse chain finds a buyer.Continue reading...

brand bites

Brand Bites: WikiLeaks Gets Priceless, Burberry Flakes, Sappy Nappies and more

Posted by Abe Sauer on October 21, 2011 12:16 PM

Wikileaks spoofed Mastercard's "Priceless" campaign this week. Watch the spot below, along with new perfume commercials featuring Scarlett Johansson and Christina Aguilera, plus place branding with a twist and more.Continue reading...

brand news

In the News: Apple Mulls Options, Saab Gets Lifeline, and Tory Burch Tears It Up

Posted by Dale Buss on September 13, 2011 09:00 AM

In the News

Alibaba takes on Baidu for dominance in China.

Android rises to #2 smartphone platform in Europe.

Apple ponders disposition of its cash horde.

California Pizza Kitchen plans brand revival.

Cochlear recalls line of ear implants.

Deutsche Bank launches Autobahn App Market.

Ford unveils new three-cylinder EcoBoost engine at Frankfurt auto show.

GameStop to sell branded gaming tablet.Continue reading...

place branding

NJ Gov. Chris Christie: "This is the Real Jersey Shore"

Posted by Abe Sauer on August 12, 2011 04:00 PM

A year ago, a Quinnipiac University survey found that half of New Jersey residents find MTV's series Jersey Shore "revolting." A "Jersey Doesn't Stink" campaign duly launched in an attempt to clean up the state's image. Ah, New Jersey.

Now, the state's Governor Chris Christie has embarked on a campaign to reclaim the Jersey Shore from the seedy image fostered by Jersey Shore ... which was just named the "cable phenom" of the year by Bloomberg Businessweek, by the way.

Christie's campaign to reclaim and restore the image of New Jersey's shore towns includes a visit today to Atlantic City — battling its own image downgrade at the hands of another cable network (HBO) and TV series (Empire Boardwalk) peopled by less than upright citizens. 

Blame/credit an earlier HBO series, The Sopranos, for ... ah, fuhgeddaboudit!

brand news

Brands to Watch: Google+, Miller Lite, Kindle & more

Posted by Shirley Brady on August 2, 2011 06:00 PM

Brands to Watch

Amazon tests new Kindle subscription model on science fiction fans.

Ann Taylor features Demi Moore in fall campaign.

Apple could double market share with iPhone 5, says analyst.

Blockbuster begs customers for a second chance.

Dish Network aims to compete with Netflix.

Disney partners with Chiquita and Fresh Express.

Facebook acquires iPad book publishing app; and sees landmark California privacy ruling.Continue reading...

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