Posted by Sheila Shayon on October 27, 2011 03:03 PM
In 2006, Dove launched its True Colors campaign to spark a global conversation about the definition and perception of beauty among women of all ages. Its research found only 2% of women considered themselves beautiful; and body anxieties begin at an early age with 72% feeling great pressure to be beautiful, when girls feel badly about their looks, 60% disconnect from life, avoiding normal daily activities like attending school or even giving their opinion.
The brand’s commitment continues with ‘Who Inspired You?’ at the Second Annual Dove Self-Esteem Weekend held in New York October 21—23, pairing celebs with girls for an hour of mentoring. Grammy Award-nominated singer Natasha Bedingfield, Olympian Julie Foudy and Dove Global Self-Esteem Ambassador Jess Weiner were on hand along with the Greater New York Council of the Girl Scouts for esteem-building activities including songwriting and goal-setting.
Facebook mapped the weekend to make events public and interactive, and for every woman who checks in to Dove’s Facebook page and shares a story (through Oct. 31), Dove will donate $1 to Girls Inc. Dove is committed to matching $100,000 plus an additional $200,000 donation to Girls Inc. for self-esteem programming.Continue reading...